Activate an audience data management strategy to increase revenue and subscriber acquisition
The growth of audience-based media buying is presenting both a challenge and an opportunity to digital publishers. Those publishers who fail to respond to the challenge will continue to be exploited and commoditized by the buyers of digital ad inventory. However, those publishers who seize the opportunity can turn audience data management into a competitive advantage with positive business impact on ad sales, circulation marketing and content personalization.
Audience data management challenges
Publishers are facing the following challenges:
CHALLENGE: Advertisers and agencies are moving away from content buying towards automated audience driven buying
EFFECT: You require a differentiated audience offering with an appropriate pricing model
CHALLENGE: Third parties are skimming your data and reusing it
EFFECT: This indirectly competes with your sales channels
CHALLENGE: You have unique and dynamic data but you can’t get to it or automatically leverage it
EFFECT: Other publishers or networks are beating you or pushing your CPMs down
What the Acceleration solution means for you
Acceleration’s Audience Data Management consulting services will help to protect, leverage and monetize your data to increase revenue and subscriber acquisition, as well as enhance the brand experience for your visitors.
To find out more about the Acceleration solution, fill in your details and we’ll contact you.
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