DoubleClick Ad Exchange 2.0 is poised to have a significant impact on almost every online publisher. This platform surfaces real-time opportunities for revenue maximisation.
How do you get access to this marketplace? How can you effectively manage your inventory allocation, constantly optimise your space as well as your other sales channels to increase your yield? Acceleration’s Ad Exchange Managed Services have the answers.
SolutionsAlthough Acceleration often designs custom solutions for clients, typical Ad Exchange Managed Services offerings include:
- Setup, configuration and on-going management
- Focused Ad Exchange sales workshops
- Ad Exchange yield optimisation plans, for example:
- Sell premium inventory to small international markets that don’t justify a direct sales team or even a local sales house relationship
- Sell inventory in niche interest content areasto advertisers who are too small to target directly
- Market your own premium products(subscriptions, events, reprints etc) to your own readers on third party sites
- Ad Exchange traffic uplift strategy implementation and management: Extend your audiencesthrough remarketing tools by leveraging your customer data
- Monthly reporting and strategic insight
- Quarterly audits and strategy reviews
| Benefits of using Acceleration's Ad Exchange Managed ServicesAcceleration has designed a range of solutions around the DoubleClick Ad Exchange which involve consulting services, technical implementation and service delivery.
- Get access to Ad Exchange as a mid-sized publisher, without having to resort to AdSense or an ad network. This enables full transparency and control.
- Get going quickly without upfront investments or training.
- Easily scale with a flexible cost structure to minimize costs.
- Access consulting experts who can assist in optimising the usage of Ad Exchange. This means you can focus on your core business whilst trusting Acceleration to deliver on this channel.
- Have complete financial transparency.
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