Fri, 05/17/2013 - 12:34on
In today’s world, marketers and advertisers persistently seek out new and innovative ways in which to interact with the user. Whilst the typical smart phone or tablet user desires fast processing, high data speeds and well-designed operating systems, they expect high quality pictures and video playback. The possibility to gauge users in this manner, with HTML5 banners, grants great possibilities.
Wed, 05/08/2013 - 12:03on
Traditionally, IT was a controlling entity that focused on governance and risk management – ultimately, telling businesses what they could not do. Today, IT needs to build trust between itself and the business, by aligning IT’s objectives with the business’ goals.
Fri, 05/03/2013 - 11:10on
Increasingly, consumers are turning to customer advice and recommendations when making purchase decisions. Recent studies show that 90% of consumers trust customer content, while only 15% trust professional content, and that gap is set to widen.
Tue, 04/30/2013 - 17:56on
Culture and communication evolve together. As new means of communication are invented, it changes the way ideas are shared, and it inspires new ways of thinking. This is especially true in modern times, where 2.4 billion people worldwide are connected to the Internet, with millions more coming online every year.
Thu, 04/25/2013 - 12:10on
Today, Acceleration is excited to announce our partnership with Lithium. Lithium makes social software that powers the social customer experience. Lithium social solutions help the world's most iconic brands to build brand nations— vibrant online communities of passionate social customers.
Thu, 04/18/2013 - 17:27on
As organisations start making their way into big data, it is important not to lose sight of the objective, and that is of understanding the customer better.
Tue, 04/09/2013 - 16:30on
Acceleration´s Digital Ignition Symposium brings together both local and international talent, to explore new ideas and build lasting relationships with people that count. It provides a platform for open thinking, unconstrained discussion and valuable networking with absolutely no sales pitches.
Fri, 04/05/2013 - 17:33on
We employ extremely talented people to deliver digital marketing solutions to our clients. In some parts of the business these individuals are technological wizards who have learnt the workings and capabilities of multiple software products and platforms, however they may not have always paid the same attention to their business, people, team and client skills.
Wed, 03/27/2013 - 19:15on
This is one of those fundamental questions all web analytics specialists face at some stage during a rollout of a solution with a client or from key decision makers in a business. Web analytics is not about how many page views or visitors a website gets; it’s about the key business goals and how we keep ourselves accountable for achieving those business goals through correct measurement.
Mon, 03/25/2013 - 11:24on
The latest whitepaper from Acceleration takes an in-depth look at the implications of viewable impressions for publishers.
"In today’s world, marketers and advertisers persistently seek out new and innovative ways in which to interact with the user. Whilst the typical smart phone or tablet user desires fast processing, high data speeds and well-designed operating systems, they expect high quality pictures and video playback.”
Gerhard Swart,Digital Acquisition Services
- Celebrity Cruises
- Standard Bank
- The weather Network
- The Economist
- Money Supermarket
- South African Tourism
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