Last week, ExactTarget held their annual Connections Event demonstrating the power of the individual and how through technology, vision and creativity companies are able to respond to customer conversations and create bespoke engagement plans. The event, aptly named ‘The Power of One' was opened by key note speaker Jimmy Wales, the Founder of Wikipedia who led the day's hot topic of the impact of social marketing and customer driven tech...

It is amazing how unsocial "social media" is. It stands high on every marketing department’s priority list, yet it remains in its own silo, almost as an experiment.

Senior management is now rightly asking for results – results that can be compared to other channels. This means marketing departments need to rapidly create plans, select the right tools and integrate those tools into the marketing mix. And it’s this integration that causes most marketers to stumble and...

At our Marketer Breakfast held in London recently, a collection of Acceleration’s top tier clients met to debate and provide feedback on tips, tools, challenges and metrics regarding how leading brands are grappling with the dynamic channel that is social media.  It was quite clear through the round table discussion that social media is a challenge for all companies, faced with a plethora of tools emerging in the marketplace and results that run a short lifespan, too...

While participating at Adobe’s recent Online Marketing Symposium in San Francisco, I heard consistency across a sampling of two hundred digital marketers; with emphasis on the retail, financial services and travel industries.

There was unison across three points: 

1)  Social is ready for serious measurement in the digital marketing mix;
2)  Social dialog management belongs to Marketing; and
3)  If interns are the talented staff running social media,...