The moment I read Nicolas Negroponte's book 'Being Digital' in the mid nineties, was the moment that my ambitions and expectations skyrocketed in a blur of ones and zeros. Ironically I went down the digital technology path from a broadcasting perspective, looking at video on demand and complementary services such as electronic programme guides etc. A decade later and that initial vision of digital television has become commonplace.

Fast forward to the birth of Acceleration, April 1999, a time when the internet bubble was at its peak. Exemplified by the Wired Magazine cover of January '99 with the headline of 'Here we go...'. Anything and everything seemed possible.

As the bubble burst and the ad recession of 2001 - 2003 set-in, the promise of the internet, e-commerce and web services seemed like a mirage. There were a few voices that kept perspective and by 2004 with Google's IPO the Internet was back in vogue. This was followed by Web2.0, social media, Software as a Service and the Cloud. Not the cloud of recession, but the term for anything that involves delivering hosted services over the Internet. With a world where all media's set to be imminently digital, where each customer touch points' increasingly a two-way medium and all media's networked to the cloud...could it be that at the start of this millennium's new decade, we start to meet the expectations of being truly digital?

Here we go - again.