Marketers generally don’t audit their search campaigns. But when they do it’s mostly because their campaign results don’t meet expectations or performance isn’t going well as it used to. So what people usually tend to do is put their search marketing up for tender, hoping that a new agency will get them back on track. However procurement takes time and once a vendor has been chosen, they typically take 3 months to ramp up and precious time has been lost from initial RFP to seeing actual improvements in performance, if this even happens.

Remember 1999?  That rather wonderful moment when the advent of the web made everything possible and shattered the key economic principle that a business needed a revenue model to sustain itself?  And, of course, the promise to all of us that it would deliver fewer working hours, greater information and access to riches.  
 
The future gazing of 1999 confirmed one thing. Predictions are a mugs game and a really special kind of mugs game where technological advancement is driving change so very quickly.
 

Smart websites solve the problems set out in the brief before taking design into consideration

Fear is a powerful force. Fear of the unknown, the new and change are pervasive, especially when Google's in the room. FOG (Fear of Google) seems to be gaining momentum, but how is it that one of the fastest growing brands in the world, seemingly much loved and out to do no evil is starting to elicit such a gut response?