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| "The difficulty here, like most things in the new technology space, is in selecting the right tools for your current, as well as future, needs. So tread carefully – the benefits for those who make the right decisions upfront can be extensive." |
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Behavioural Targeting
Can Behavioural Targeting Safeguard High Quality Publishing?
07.07.2010
I am not sure consumers are aware of this fact, but advertising funds the vast majority of the media they consume. And as the consumption of this media moves online, the online advertising model is going to struggle to generate sufficient revenue to allow for the continued production of the high quality content we come to expect.
Blog Comments
- Interesting blog from Acceleration on how to integrate your SM with your enterprise marketing http://t.co/1K4XwPGj by @cameronhulett — 15 weeks 5 days ago
- We did it again! Acceleration develops customised training for one of the world's largest premium sports broadcasters http://t.co/N3OT25fD — 16 weeks 2 days ago
- The Accelerators have been busy! A large pharmaceutical company received guidance on effective mobile integration http://t.co/2hMf7aSJ — 16 weeks 4 days ago
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