Data Ownership

Online Publishers meet to discuss the power of data integration

30.05.2011

In my view, the online publisher industry is maturing at speed. Proof of this is in the attitude and openness of experts in the field. A great a example of this is when a bunch of prominent online publishers informally congregated in New York recently, to discuss why publishers are integrating their technologies and how. These were some of the outcomes.

How will the digital cookie crumble?

11.05.2011

The Privacy and Electronic Communications (EC Directive), which comes into force on 26 May 2011 has created much attention and speculation on how it will be implemented, enforced and what its ramifications might be. The issue at stake is the use and abuse of cookies.

Can Behavioural Targeting Safeguard High Quality Publishing?

07.07.2010

I am not sure consumers are aware of this fact, but advertising funds the vast majority of the media they consume.  And as the consumption of this media moves online, the online advertising model is going to struggle to generate sufficient revenue to allow for the continued production of the high quality content we come to expect.  

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"The difficulty here, like most things in the new technology space, is in selecting the right tools for your current, as well as future, needs. So tread carefully – the benefits for those who make the right decisions upfront can be extensive."
 Cameron Hulett - Global Marketing and Sales Director





Blog Comments

While we sort out the best way to measure results we have to open the communication channels the...

Good post Riaan and a great reminder! When IT and Marketing work together, everyone wins. @...

Well said. I often run into organizational misalignment when dealing with Enterprise clients...

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