The moment I read Nicolas Negroponte's book 'Being Digital' in the mid nineties, was the moment that my ambitions and expectations skyrocketed in a blur of ones and zeros. Ironically I went down the digital technology path from a broadcasting perspective, looking at video on demand and complementary services such as electronic programme guides etc. A decade later and that initial vision of digital television has become commonplace.

Most businesses have probably felt the pinch of the recession this year, and chances are that if you're a marketer this would have translated into a hacked marketing budget. Obviously this isn't ideal, but what it's done is separated the men from the boys and forced marketers to spend more wisely, measure more accurately and operate more efficiently.