Sometimes the largest challenge our Enterprise clients face is not technical, it’s organisational alignment. Within the more complex web analytic environments I've worked in I’ve noticed a common barrier is often the working relationship breakdown that occurs when IT and marketing are disconnected.  Sometimes they just need a translator to bridge their different perspectives. At other times senior management is needed to bring unity to bear on the business goal driving the initiative.

This week alone we’ve seen some very interesting milestones being achieved. Firstly LinkedIn reached more than 100 million users , I remember singing up for LinkedIn in 2006 and subscribing by 2007. Yes, I’ve been paying up and was one of the first million UK members, this was all in 2007. What is most impressive about LinkedIn is how they’ve managed user data and privacy.

Wearing my SEM hat firmly pulled down upon my head I began to test Google Instant.  There are already quite a few questions regarding how it will affect our day to day tasks and I feel that tracking the progression of each search as it occurs will have a large effect on the placement of ads at the correct time.  Simply allowing for a keyword phrase to drive traffic as it always has before will no longer work once your competitor changes strategies to get their advert displayed before the searcher has completed the phrase they’re typing.  Suddenly you find yourself in a race t

Well at least for your competitors it is.