Publishers have traditionally not been good at utilising the user data they have at their disposal. Instead advertisers have reaped the benefits that can come from understanding and profiling a site’s users. Consequently publishers have fallen seriously behind the ad guys, missing out on the opportunity to optimise and monetise their websites. How can publishers redress this balance, uncover the true value of their users, realise greater levels of engagement and increase revenue?

Fear is a powerful force. Fear of the unknown, the new and change are pervasive, especially when Google's in the room. FOG (Fear of Google) seems to be gaining momentum, but how is it that one of the fastest growing brands in the world, seemingly much loved and out to do no evil is starting to elicit such a gut response?