The production was slick, and I’m hard pressed to re-call any other conference in London which can claim the same level of professional delivery. Massive screens and impressive graphics enhanced the content of the presentations in the main conference area, which were, engaging, enlightening and entertaining. Twitter updates came through thick and fast and were quick to add colour, context and a bit of debate around the topics in real time – they also quickly flagged anything sub-standard in a rather brutal way. This event certainly set the bar for events to come.

This week alone we’ve seen some very interesting milestones being achieved. Firstly LinkedIn reached more than 100 million users , I remember singing up for LinkedIn in 2006 and subscribing by 2007. Yes, I’ve been paying up and was one of the first million UK members, this was all in 2007. What is most impressive about LinkedIn is how they’ve managed user data and privacy.

Compared to a decade ago, some would argue that the marketers of today have it easy.  There’s a technology solution for pretty much everything from web analytics to ad serving.  But it’s not as straightforward as you might think.
 

A month or so ago I wrote an article for iMedia UK about the changing web and the implications for marketers.  The article explored how the web’s transition from a web of content to a web of applications will change two key things:

The pace of change in the Internet over the past 10 years has been stunning. Who could have foreseen the massive uptake of search, social networking and e-commerce, which have truly transformed the way we conduct our business and personal lives?

What is even more striking is that this pace of change is not slowing down. Who knows what we'll see over the next decade. If I were to hazard a guess, I would say we'll see even more personalized and targeted use of the Internet in our business and private lives.