A month or so ago I wrote an article for iMedia UK about the changing web and the implications for marketers. The article explored how the web’s transition from a web of content to a web of applications will change two key things:
Fear is a powerful force. Fear of the unknown, the new and change are pervasive, especially when Google's in the room. FOG (Fear of Google) seems to be gaining momentum, but how is it that one of the fastest growing brands in the world, seemingly much loved and out to do no evil is starting to elicit such a gut response?
While we sort out the best way to measure results we have to open the communication channels the...
Good post Riaan and a great reminder! When IT and Marketing work together, everyone wins. @...
Well said. I often run into organizational misalignment when dealing with Enterprise clients...