Compared to a decade ago, some would argue that the marketers of today have it easy.  There’s a technology solution for pretty much everything from web analytics to ad serving.  But it’s not as straightforward as you might think.
 

How often do we describe things as easy?  Let’s meet at my office in New York – it’s really easy to get to.  Let’s grab a sandwich for lunch – it’s quick and easy.  Let’s save that on the Wiki – it’s so easy to navigate.