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| "The difficulty here, like most things in the new technology space, is in selecting the right tools for your current, as well as future, needs. So tread carefully – the benefits for those who make the right decisions upfront can be extensive." |
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Mobile
Jacques van Niekerk talks about the "Digital Equilibrium"
19.04.2010
Why is it that there seems to be such an oversupply of media inventory on the Internet. Or is it just a lack of demand? Something that has always struck me about publishing on the Internet is that it’s so easy and the cost of production relatively low. Consider the growth of user generated content, social media and mobile applications over the last few years as proof of this. Is all this content just digital junk or a treasure chest of supply?
Grant Keller, European Managing Director at Acceleration talks about how Big brands are coming round to idea of marketing on mobile devices
06.04.2010
A month or so ago I wrote an article for iMedia UK about the changing web and the implications for marketers. The article explored how the web’s transition from a web of content to a web of applications will change two key things:
Blog Comments
- Interesting blog from Acceleration on how to integrate your SM with your enterprise marketing http://t.co/1K4XwPGj by @cameronhulett — 15 weeks 5 days ago
- We did it again! Acceleration develops customised training for one of the world's largest premium sports broadcasters http://t.co/N3OT25fD — 16 weeks 2 days ago
- The Accelerators have been busy! A large pharmaceutical company received guidance on effective mobile integration http://t.co/2hMf7aSJ — 16 weeks 4 days ago
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