Rich Media

Google Instant Change Instantiated

10.09.2010

Google’s new search feature “Google Instant” was launched yesterday, see: Google Instant

In a nutshell, your search results are displayed immediately as you type each letter in the search box.  At the time of writing, this feature is still being trialed on Google.com, so you will need to log into your Google Account to use.

My worry is that the ads are constantly being swapped out. Here is Google’s impression criteria:

Having a Dwell of a Time with Rich Media

24.08.2010

In my article, "Learn to flex your Rich Media Muscle," I compared rich media ads to its standard media cousin, pontificating that you should not, "skimp on your data capture." Well, what oth

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"The difficulty here, like most things in the new technology space, is in selecting the right tools for your current, as well as future, needs. So tread carefully – the benefits for those who make the right decisions upfront can be extensive."
 Cameron Hulett - Global Marketing and Sales Director





Blog Comments

While we sort out the best way to measure results we have to open the communication channels the...

Good post Riaan and a great reminder! When IT and Marketing work together, everyone wins. @...

Well said. I often run into organizational misalignment when dealing with Enterprise clients...

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