Blog
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Brand Benchmarks
on Wed, 03/20/2013 - 19:06
Wikipedia defines benchmarking as the process of comparing one's business processes and performance metrics to industry bests or best practices from other industries. But in reality benchmarking is not just a question of keeping up with the Joneses (our competitors got 10.5% open rate? Well, we got 11%), but plays an insightful role in email marketing. -
Conquer the Digital Marketing and eCommerce Challenges of 2013
on Fri, 03/15/2013 - 19:28
EPiSERVER’s Seminar ‘Conquer the Digital Marketing and eCommerce Challenges of 2013’ took place at the Jumeirah Emirates Towers in Dubai this week. It was good engagement between eCommerce players in the region, with a line-up of speakers from Acceleration, Flip Media, Infusion, EPiSERVER and Jumeirah Group. As one of the speakers noted, “eCommerce is the rocket ship about to take off in Middle East”, it’s clear that now really is the time of eCommerce players to embrace ‘Big Data’. -
Multi-screen engagement in a digital publishing world
on Mon, 03/11/2013 - 18:22
Responsive design. It’s a buzzword that is being repeated around numerous digital publisher boardroom tables. Most people in the digital industry will have seen demonstrations of what can be achieved through HTML 5 and how this can be leveraged to give consumers an interactive and engaging experience that is tailored to the screen size and capabilities of the device they are using at the time. -
Why Tag Management?
on Wed, 03/06/2013 - 13:41
Due to the real time nature of marketing today there is a bigger than ever need for marketing departments to be agile, flexible and autonomous. Currently, if a marketer wants to upload a new tag to their site it means a laborious process involving multiple departments, resources and it can take days to implement. This process leaves a large scope for error, results in a severe lack of control and increases the instances of data leakage. -
Effective Advertising in Digital Magazines
on Mon, 03/04/2013 - 17:14
Multi-screen usage continues to become more and more ingrained in our everyday lives, at rapid pace. Consider that it has been only 3 years since the modern tablet hit the market, yet it has already had a game-changing impact on the media landscape across multiple forms of content. -
The Publisher’s Role in a Multi-screen World
on Thu, 02/28/2013 - 18:12
While most publishers understand the need to make their content available across multiple screens, there isn’t a deep understanding and defined strategy around how and why their audience consumes media across various devices.
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Less Is More
on Mon, 02/25/2013 - 18:21
Creating effective reports in a web analytics tool can be a daunting process. The amount of configurable options, slicing and dicing which are available can be overwhelming to the casual user who may only need to see specific reports relevant to their area of business. -
Take control of your data
on Tue, 02/12/2013 - 16:47
I recently attended the Ensighten Agility event, which was held in San Francisco and brought together the global Ensighten community to learn innovative digital marketing manoeuvres that are made possible by tag management. The event saw a host of high calibre speakers and a stellar agenda, with over 200 attendees which provided a fun and interactive venue to learn about upcoming products, discover best practices, as well as industry and customer perspective on digital marketing. -
Being a COO in a global professional services business
on Fri, 02/08/2013 - 18:46
Our clients engage with us for our reputation in bringing the most talented marketing technologists to their unique brand and business challenges. They expect us to consistently deliver quality and creative solutions, and in-time implementations that keep them ahead in their competitive environments. -
Capturing "Profit Tailwinds" And Revenue Growth
on Thu, 01/24/2013 - 09:34
Many leading digital publishers are meeting the challenge of growing revenues with varying degrees of success. However, one challenge that remains a constant is the ability to grow profitability at the same rate or faster than revenue.
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