Blog
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HTML5 (Optimization for Mobile)
on Fri, 05/17/2013 - 12:34
In today’s world, marketers and advertisers persistently seek out new and innovative ways in which to interact with the user. Whilst the typical smart phone or tablet user desires fast processing, high data speeds and well-designed operating systems, they expect high quality pictures and video playback. The possibility to gauge users in this manner, with HTML5 banners, grants great possibilities. -
IT in a professional services business
on Wed, 05/08/2013 - 12:03
Traditionally, IT was a controlling entity that focused on governance and risk management – ultimately, telling businesses what they could not do. Today, IT needs to build trust between itself and the business, by aligning IT’s objectives with the business’ goals. -
“Trusted Content is the New Corporate Asset”
on Fri, 05/03/2013 - 11:10
Increasingly, consumers are turning to customer advice and recommendations when making purchase decisions. Recent studies show that 90% of consumers trust customer content, while only 15% trust professional content, and that gap is set to widen. -
Towards a data-driven future
on Tue, 04/30/2013 - 17:56
Culture and communication evolve together. As new means of communication are invented, it changes the way ideas are shared, and it inspires new ways of thinking. This is especially true in modern times, where 2.4 billion people worldwide are connected to the Internet, with millions more coming online every year. -
Acceleration and Lithium join forces
on Thu, 04/25/2013 - 12:10
Today, Acceleration is excited to announce our partnership with Lithium. Lithium makes social software that powers the social customer experience. Lithium social solutions help the world's most iconic brands to build brand nations— vibrant online communities of passionate social customers. -
Use multi-channel measurement for better customer segmentation
on Thu, 04/18/2013 - 17:27
As organisations start making their way into big data, it is important not to lose sight of the objective, and that is of understanding the customer better.
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Our Digital Ignition Symposium event – held again this year in June!
on Tue, 04/09/2013 - 16:30
Acceleration´s Digital Ignition Symposium brings together both local and international talent, to explore new ideas and build lasting relationships with people that count. It provides a platform for open thinking, unconstrained discussion and valuable networking with absolutely no sales pitches. -
Talent Development – broadening the skills of our technological wizards
on Fri, 04/05/2013 - 17:33
We employ extremely talented people to deliver digital marketing solutions to our clients. In some parts of the business these individuals are technological wizards who have learnt the workings and capabilities of multiple software products and platforms, however they may not have always paid the same attention to their business, people, team and client skills. -
Why do we need web analytics?
on Wed, 03/27/2013 - 19:15
This is one of those fundamental questions all web analytics specialists face at some stage during a rollout of a solution with a client or from key decision makers in a business. Web analytics is not about how many page views or visitors a website gets; it’s about the key business goals and how we keep ourselves accountable for achieving those business goals through correct measurement. -
Navigating the Complexities of Viewable Impressions
on Mon, 03/25/2013 - 11:24
The latest whitepaper from Acceleration takes an in-depth look at the implications of viewable impressions for publishers.
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"In today’s world, marketers and advertisers persistently seek out new and innovative ways in which to interact with the user. Whilst the typical smart phone or tablet user desires fast processing, high data speeds and well-designed operating systems, they expect high quality pictures and video playback.”
Gerhard Swart,Digital Acquisition Services