The Data Gold Rush Infographic – the consumer view.
Submitted by Fri, 11/02/2012 - 16:12on
The Data Gold Rush Infographic – the consumer view
Following my recent blog post on the Osborne Clarke Data Gold Rush Report 1I discussed the issues that businesses are facing around data. This week we look at the consumer view of the data gold rush, their feelings about the use of their personal data, their perceptions of data and how data privacy is changing – in short, they want the control.
Understanding how consumers view data is vital to any business. Consumer data is an asset that comes at a price and as consumers become more data-aware they will extract greater value from the organisations that use their data.
The key findings of the report are that European Consumers:
- are more comfortable sharing their email address than mobile number.
- are resistant to sharing medical information for fear of it impacting insurance premiums and employment prospects.
- feel comfortable sharing information about what they are doing but not where they are doing it.
- are open to having their shopping preferences retained to improve their experience but not open to their data being sold.
- feel parental permission should be required for organisations to collect data on minors.
- lack an understanding of the cloud and as a result they don’t feel comfortable storing data in it.
For a full version of the consumer view results, click here
1Osborne Clarke. The Data Gold Rush; 2012
"In today’s world, marketers and advertisers persistently seek out new and innovative ways in which to interact with the user. Whilst the typical smart phone or tablet user desires fast processing, high data speeds and well-designed operating systems, they expect high quality pictures and video playback.”
Gerhard Swart,Digital Acquisition Services