Web analytics that deliver actionable insights

Getting web traffic reports is not enough – most marketers can do this even with the most basic web analytics tools. The difficult part is extracting credible measures and delivering automated actions that add clear marketing value. This requires confidence in the data, alignment with business KPIs, logical attribution modeling and numerous other components. Acceleration implements analytics environments that deliver reliable and actionable insights, doing it at speed while avoiding costly pitfalls. We also avoid incorrect and costly implementations that occur frequently in this specialist discipline.

Web analytics challenges

Web analytics teams typically face the following challenges:

CHALLENGE: A lack of confidence and visibility in your metrics and reports across multiple touch points

EFFECT: You can’t trust your data or properly analyze customers

CHALLENGE: No alignment between KPIs and analytics reports

EFFECT: You spend excessive time collating and trying to interpret data

CHALLENGE: No ability to track conversions or manage attribution

EFFECT: You overpay (and lack insights to optimize) channels

CHALLENGE: No clear customer segmentation or automated campaign adjustments

EFFECT: You can’t automatically leverage data for acquisition, conversion or retention

CHALLENGE: No way to compare channels and leverage remarketing

EFFECT: You have to use an expensive “shotgun” approach

CHALLENGE: Limited staff resources

EFFECT: Everyone is overworked and reactive rather than proactive

CHALLENGE: Standards and guidelines are not documented or adopted by the various agencies and stakeholders

EFFECT: This creates inefficiencies and extra costs

What the Acceleration solution means for you

This process will ensure you plan for the future based on industry best practices, your analytics will be set up to fulfill your business requirements optimally, and your operations will run as efficiently as possible.

To find out more about the Acceleration solution, fill in your details and we’ll contact you.