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What we do for Publishers

What we do for publishers

Acceleration specializes in technology for digital publishers, helping you to radically improve your audience's digital brand experience through:

  1. Advertising Systems Architecture which results in optimized systems that improve inventory management and overall yield.
  2. Advertising Systems Implementation and Integration which results in efficient workflows and solid technology platforms that deliver the digital brand experience you require.
  3. Strategic and Technical Services which results in validated data and reporting that allows you to make good and fast decisions.

Publisher Solutions

While we cover all aspects of digital advertising, there are some common challenges faced by publishers for which we have developed proven solutions...

Case Studies

Technology, data and insights are all means to an end. What you really want is credible results. Our processes and resources have proved successful for all sizes of clients, from Fortune 500 companies to digital pioneers…

Why Choose Acceleration

In the rapidly evolving digital world, you need a partner that can help you streamline your business through efficiency and forward-thinking. With Acceleration you can be assured of such a partner. We have built our expertise through experience and by forging relationships with industry leaders, harnessing the best in business to provide you with solutions that deliver measurable results...

We bring together unmatched digital publishing knowledge with deep technology expertise, allowing us to offer solutions that are better designed, more practical and are delivered faster than any other vendor, agency or consultancy offering in the industry.

Time-tested knowledge and solutionsTime-tested knowledge and solutions

With more than 12 years experience working with leading publishers, our processes and resources deliver clear and credible, scalable digital advertising solutions for all sizes of clients, from Fortune 500 companies to smaller digital pioneers.

Global and local capabilitiesGlobal and local capabilities

With operations possessing deep knowledge and experience of specific technologies in the digital publisher world on four continents, we're uniquely positioned to meet your company's needs.

World-class resources and expertiseWorld-class resources and expertise

We have a host of distinctive industry partnerships and accreditations, which, coupled with our experienced, accredited and knowledgeable employees, place us among the best in the business.

Industry-leading partnershipsIndustry-leading partnerships

Our long-standing partner relationships and involvement give us unique insight into key technology roadmaps, which enables us to direct our clients with confidence.

Partners include: Google/DoubleClick,Adobe, ExactTarget and Dell Boomi

 
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Our Clients

Testimonials

"The attention to detail at all levels of project management were exceptional and were the basis of the success. That, coupled with a fast and sound grasping of our requirements with a clear path to resolution, ensured the migrations occurred in exceptionally short timelines."

Barry John, Head of Ad Operations, BBC

"Working on a recalibration of our display advertising workflow and processes, the fact that Acceleration not only understood, but was also part of the display ecosystem, gave us confidence that we were working with the right partner to drive change, and deliver revenue. Very clear on what is deliverable, what to expect as a return, and how to go about putting the theory into practice, the expertise provided has helped us work towards an important digital business objective."

Adele Turner - Head of Digital Development, UBM

"The quality of our Ad operations service has increased dramatically since working with Acceleration. Our ability to introduce a follow the sun in effect 24x5 day, service for our business has provided the confidence to our regional sales team that someone is always in their time zone to support our advertising clients; that helps us close our deals. Our Ad operations service is so much more responsive to the needs of our business and the error rate with client advertising is second to none."

Aeneas McDonnell, Director of Strategy & Operations, The Economist online

"The attention to detail at all levels of project management were exceptional and were the basis of the success. That, coupled with a fast and sound grasping of our requirements with a clear path to resolution, ensured the migrations occurred in exceptionally short timelines."

Barry John, Head of Ad Operations, BBC

"Customer support from Acceleration always supersedes my expectations. The service agents understand severity and always resolve the problem on time and with pleasure."

Kenny DeAlmeida, Web Content Coordinator, FootJoy, Acushnet Company

"Acceleration have provided Johnston Press with their ad serving technology and service for over five years. During that period we have dramatically increased our usage, the complexity of our network, and were even one of the first large publishers to upgraded to the latest version of DFP. Throughout the partnership Acceleration have always provided us with relevant, timely and strategic advice; helping JP find the right path forward in a rapidly evolving industry. Their day to day support team are knowledgeable, helpful, patient and honest. I have no hesitation in recommending them."

Andy Overall – Head of Ad Technology at Johnston Press PLC

"I think you guys are fantastic. You are always patient with assisting us with setting up our campaigns and it really makes it easy for us… it has taken us some time to get setup due to capacity on our side, but you guys are always available for question and queries."

Tammy Celeste Wilson, Online Media buyer/planner, Upstream Advertising

“Working on a recalibration of our display advertising workflow and processes, the fact that Acceleration not only understood, but was also part of the display ecosystem, gave us confidence that we were working with the right partner to drive change, and deliver revenue. Very clear on what is deliverable, what to expect as a return, and how to go about putting the theory into practice, the expertise provided has helped us work towards an important digital business objective.”

Adele Turner - Head of Digital Development, UBM

"Acceleration's Technical Account Management exceeded our expectations for service. Our account managers always found an answer to our technical questions and campaign problems. They were available when our business needed them the most at all hours of the day. I highly recommend Acceleration for their DFA service and support!"

Brian Yu, Zinio

"Acceleration's Ad Operations managed services team quickly became an extension of our ad ops team allowing us to focus on operationalizing our differentiated offerings for advertisers like behavioural targeting and reach extension."

Scott Maison, Manager, Interactive Advertising, AARP

"Ad Operations managed services team quickly became an extension of our ad ops team allowing us to focus on operationalizing our differentiated offerings for advertisers like behavioural targeting and reach extension."

Scott Maison, Manager, Interactive Advertising, AARP

"Acceleration was integral in helping us to better manage sales opportunities by integrating the flow of account and contact information between our CRM and proposal management and ad serving systems."

Scott Maison, Manager, Interactive Advertising, AARP

"Customer support from Acceleration always supersedes my expectations. The service agents understand severity and always resolve the problem on time and with pleasure."

Kenny DeAlmeida, Web Content Coordinator, FootJoy, Acushnet Company

"Acceleration provide us with excellent support for our Dart for Publishers network, not only in the day-to-day but also when implementing a novel solution for trafficking job ads from a third party site and other trafficking customisations. Acceleration's teams are highly responsive and always keep us informed of new developments as they arise."

Ivor Tillier, Senior User Experience Architect, John Wiley and Sons

"KOL has been working with Acceleration ever since we started using DoubleClick for Publishers. Our relationship has spanned for over a year and we wouldn’t choose another partner. Their vast knowledge and solutions in Digital Advertising are second to none. Great quality, service and quick response are what you get by working with Acceleration's Team."

Wael AL-Fayez, Director- KHALEEJIAH ONLINE (KOL)

"Acceleration has been an invaluable support in helping UEFA deliver premium banner advertisement for our sponsors on UEFA.com. We are a very demanding client with specific needs and Acceleration has consistently shown flexibility in working with UEFA and finding solutions to meet our business requirements. We are very happy with the level of support, availability and personal attention UEFA receives from our Acceleration account team. I would not hesitate in recommending their services"

Dejah Meldem - Digital Marketing Manager at UEFA