What We Do
What is Media Modernization?
Transformation initiatives are often treated as large, discreet, long-term investments that transition the business into a more advanced digital state by adopting the newest available technologies.
Media Modernization asks businesses to rethink that approach. It’s a less disruptive and more effective strategy to achieve sustained growth in a time where the technology never stops evolving and the pace of change only accelerates.
Media Modernization is a process, not a destination. It’s a framework for perpetual growth rooted in a culture of exploration and innovation. It prioritizes targeted, incremental improvements that help your business thrive from the inside out. It keeps you on the cutting edge without the risks or burdens associated with large-scale transformations.
We’re your trusted advisers on your journey to perpetual growth. We’ll help you build a path to sustainable maturity, drive operational transformation, and cultivate real business outcomes. We measure our success by yours, so we aren’t satisfied until you are.
Sales & Adoption
We’ll get you set up right and make sure you stay that way, even as things change around you. Whether you need dedicated specialists, training, upskilling, or tech support, we deliver whatever level of service helps you succeed. As Google’s longest-standing implementation partner, we support 500+ brands each day on Google Marketing Platform.
Modernization is an always-on process, not an annual investment. It’s iterative, and something we do with our clients in partnership. We’re not setting lofty annual goals, causing mass disruption, or walking away at the end of the funding saying, ‘we’re done.’ Change will never stop, so we’ll never be done.
We’re a force for modernization, challenging brands to be the very best they can be and helping them do it. It’s a path we walk with our clients every day as we continue the modernization journey.
Strategy & Transformation
Growth Strategy & Technology Business Case
Digital Maturity Assessment & Roadmap
Media Management In-Housing
Roadmaps & Program Design
Technology & Automation
Platform Audit & Optimization
Tech Architecture Analysis
Platform Integration and Implementation
Cloud Data Platform/Customer Data Platform
Activation & Automation
Experiments & Media Effectiveness Testing
We design custom rubrics and conduct calculated experiments to gather insights into the effectiveness of your media. We’ll help you optimize your investments across different channels and identify the tactics with the highest sales lift through scientific approaches like geographical experiments and incrementality testing.
Data & Analytics
Privacy & Data Governance
We foster a privacy-first approach to data governance, helping you manage the availability, usability, integrity, and security of your data. We design or enhance processes for campaign creation, taxonomies, best practices for data layer design, and the standards for where and when data should be collected.
Media marketers have an abundance of data, but often struggle to translate it into strategic decisions. We help model ROI and response curves with sales data from internal and external sources to enable fact-based decisions that drive business growth. We use a range of methodologies including econometrics, data-driven attribution, and experiments.
Data Driven Attribution
The best data-driven attribution models assign credit to digital touchpoints based on their ability to drive conversions for your business – not simply based on first or last click. We help marketers get an accurate, real-time view of the effectiveness of their digital media channels that can feed into reliable, repeatable, strategic optimizations.
Visualization & Simulation
Predictive Modeling & Algorithms
Technology Sales & Adoption
Product Implementation & Integration
Product Usage Audits
Who We Are
Google Consulting Centers
Google Serviced Technology Clients
We are a global network of consultants, data scientists, technologists, and practitioners. In 1999, we became Google’s first implementation partner, and for more than 20 years we’ve been trusted partners to Google, consulting with clients to unlock the value of their technology investment and maximizing their media performance.
In 2012, we were brought into the WPP ecosystem, where we established close working relationships with GroupM’s agencies and global partners. Together with our agency partners, our skilled Accelerators have been providing both consultative and hands-on support to power modernization and growth at many of the world’s biggest brands.
Our mission is to help advertisers modernize their businesses by focusing on sustainable growth and building seamless connections between media strategy, data & privacy practices, technology investments, and marketing goals.
Grant is a 30-year ad-tech veteran and proven business leader. He’s been with Acceleration since its founding in 1999 and was appointed Global CEO in 2016. Grant’s leadership philosophy encapsulates the Acceleration creed: Bold ambitions and practical skills are equally important.
Global Chief Commercial Officer
Ed has been driving future-forward thinking and long-term growth for many of the world’s largest brands for more than two decades. Based in the UK, Ed oversees anything that helps accelerate our growth and commercial interests, including new client relationships and marketing.
Global Chief Operating Officer
Christiaan is a senior finance and operational executive with more than 15 years’ experience helping digital businesses scale. From our SA office, Christiaan keeps our resources and strategy aligned with a sharp focus on agility and growth as the Acceleration footprint expands.
Global EVP, Google Partnership
With 25 years of digital marketing experience across a variety of high profile organizations, Liza brings a wealth of knowledge to our team. Based out of Los Angeles, she leads our Global Google Partnership, including the development and growth of our Google Advertising Technology services.
Global Chief Product Officer
Paw is a GroupM veteran committed to a lifelong pursuit of personal and academic growth. His studies in Business Economics at CBS and Management & Innovation at MIT are a glimpse of the wide range of knowledge he adds to the Acceleration team and in his pivotal role at GroupM.
18 Upper Ground
London, SE1 9GL
New York, USA
3 World Trade Center
175 Greenwich Street, New York, NY 10007
EO 53, Floor 1
Building 08, Dubai
Cape Town, South Africa
11 Shelley Rd, Salt River (Access from 121 Cecil Street)
Cape Town, 7925 South Africa
Playa Vista, CA 90094
2300 Copenhagen, S Denmark
Birger Jarlsgatan 52
114 29 Stockholm
Kongens Gate 6
0157 Oslo, Norway
Meet the Accelerators
Head of BI Solutions
Digital Product Director
Junior BI Consultant
Digital Strategy Lead
Business Manager Google Marketing Platform - NA
Technical Consultant Google Marketing Platform- NA
Chief Consulting Officer, North America
Google Analytics Consultant
Senior Technical Consultant
Lead Technology Consultant – Media – North America
Data Science Lead - North America
Director, Growth (Client Facing)
Director, Partner Marketing
Nordic Marketing Coordinator - Acceleration
Growth Director – UK (Google Facing)
Partner Manager - UK
Partner Marketing Director – UK
Digital Designer - Acceleration
Lead Data Scientist
Growth Director – UK (Agency Facing)
Strategisk stærk UX’er - Acceleration
UK Managing Director