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Our Privacy Guide

Insight
Global
Dec 14, 2022

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HOW TO PREPARE FOR A PRIVACY-FOCUSED FUTURE
WITH GA4

The privacy landscape is evolving rapidly. Third-party cookies will eventually be phased out, while privacy protection and first-party data collection will continue to grow in importance.

Preparing for a privacy-focused future can feel overwhelming, but it also provides exciting opportunities. The first of our ‘In the Know Series’ guides to data and technology transformation helps you navigate the new privacy landscape.

PREPARING FOR A PRIVACY-FOCUSED FUTURE

Google Analytics 4, the next-generation tools for data collection and measurement, will soon replace Universal Analytics. Enterprise customers using Universal Analytics 360 will have until 2024 to migrate to GA4, but we believe now is the time to start preparing for the switch.

In our guide, we share:  

  • Insights into the changing privacy landscape  
  • GA4’s capabilities, applications and benefits
  • Key adoption considerations  
  • Resources and case studies  
  • Practical tips
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