Marketing Technology Archives

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The journey towards multi-touch attribution By: Scott Molitor

The role of blockchain in digital advertising By: Ari Derman

AI: a powerful new capability for brands and marketers By: Olivia Hawkins and Jason Baldwin

How the blockchain can restore trust in the ad supply chain By: David Butt

Multivariate testing for your customer journey By: Jason Steele

Latest Articles

Marketing Technology Marketing in the digital world is not digital marketing

Marketing Technology Beacons in Retail

Marketing Technology User Experience and the new 2017 IAB guidelines

Marketing Technology CRM streaming: the future of advertising?

Marketing Technology "Tag management is easy to implement, right?" Right.

Marketing Technology Rise of the bot agents

Marketing Technology Publishing within the walled gardens

Marketing Technology Unified, data-driven CRM

Marketing Technology Ways to Leverage Beacon Technology for the Cruise Industry

Marketing Technology Ad blocking prompts a shift towards new publishing paradigms

Marketing Technology Cross-platform video advertising solutions; who has the answers?

Marketing Technology The myth of the Marketing Cloud

Marketing Technology Transformation through technology

Marketing Technology Multi-screen engagement in a digital publishing world

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Technology partnerships At Acceleration we build our expertise and form our independent view through world-class technology partnerships. Find out more