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An Evolution in Marketing and Customer Experience, From Adobe Experience Cloud and Acceleration

Adobe Experience Cloud enables genuine personalisation of customer experiences, providing the tools you need to continually optimise marketing engagement across every channel.

However, no marketing technology alone can meet all the unique and complex needs of an individual business. You must also consider strategic and operational objectives, internal and external data and how existing and new technologies will integrate.

Acceleration’s approach to Adobe Experience Cloud provides a smoother transition: from fragmented marketing to a more adaptive, strategic and operational state. We empower our clients to evolve their own capability from an accurate and single customer view, driven by unique identifiers for myriad one-on-one automated relationships between brand and audience

Unrivalled Experience on Adobe Experience Cloud, and Beyond

Since establishing the first and exclusive partnership on the Omniture platform in 2005, we’ve developed skills and resources that represent the widest range of marketing assets, across what is today Adobe Experience Cloud. An Adobe Analytics Specialised Partner, our methodologies closely align with those of Adobe, yet go further, beyond technical validation and tagging to ensure any implementation fully serves the organisation, while allowing for future opportunity.

Moreover, as a multiple-award winner on the Adobe platform we support this comprehensive suite of products with advanced expertise often called upon by Adobe and its partners to solve their most complex problems. This foundation naturally translates into client education and skills-transfer programmes that continue to expand internal knowledge and capabilities.

We also offer our clients access to valuable information on current and upcoming developments on the platform, from our deep relationship with Adobe, that also ensures requests and issues are addressed at the right level and resolved in an acceptable timeframe.

Adobe Experience Cloud Optimised For Your Specific Business Needs

At Acceleration we begin any engagement with the question: what does your business want to achieve?

Early on in our engagement we’ll be looking at relevant KPIs and how to deliver against them with a methodology that compares your business functions, departments, products and more for a solution that makes sense throughout your business. We’ll talk with business, technical and marketing stakeholders to get a big picture view of your world and look at your processes and existing technology – so you get operational on Adobe Experience Cloud quickly, with a roadmap and performance targets that are accurate and clear.

From this we’ll create structures that enable you to control everything, from management to campaigns and all your data, from a single location.

Then we go beyond a purely Adobe solution, with an approach that:

  • Ensures constant evolution – because each Acceleration engagement is supported by hundreds of others, successfully delivered at enterprise scale by professionals among the best in the world, you become increasingly automated and agile in response as your capability grows.
  • Eliminates all manner of delays, teething troubles and misunderstandings, with expertise from our celebrated business, technical and data consultancy practices.
  • Goes beyond code and technology to look further into your own customer and segmentation data. Here you’ll enhance audience building, reporting, profiles and demographic targeting, from sources such as historical campaign, journey and behavioural data. In turn, you’ll be adding more intelligence and rich customer information for even greater return on investment from search, display, and social – along with greater systems performance based on many previous client technology integrations.
  • Elicits greater value from Adobe products like Analytics, Experience Manager, Audience Manager and Adobe Target, for continual improvement of profiling, targeting, even agency creative, from a greater understanding of the people with whom you wish to connect.
  • Determines which of your offerings are most profitable, popular and applicable to other customers or markets, with insights into media interactions based on continual refining of algorithms and better understanding of behaviours through journey, history and lifecycle data.

Specialist Teams With Global Resource

As a key member of the WPP Network and the WPP Adobe Alliance, Acceleration knows better than anyone what successful Adobe-based marketing implementations look like. And we know what specifically needs to be achieved and planned for – often because one or more of our eight Adobe certified experts helped set the strategy and KPIs to begin with.

You can expect recommendations based on your current and future needs, carefully assessed in line with technical and data integrations before we size up technology or products, so you are afforded a solid base to work from – not just another digital platform.