The adtech you choose is only as valuable as its ability to drive revenues, complement business processes and integrate with your systems.
That’s why the world’s leading digital advertisers, publishers and agencies choose Acceleration first – for Google Marketing Platform solutions that exceed business goals, enhance foundational technologies and repeatedly uncover commercial opportunities.
Greater Google Marketing Platform Insight and ROI
Influenced and informed by our noted enterprise consulting, Acceleration’s Google Marketing approach solves digital advertising challenges by bridging the gap between business needs and Google Marketing Platform’s potential. This drives value beyond the platform and throughout our clients’ businesses with:
- A combination of the best business martech consulting and technical expertise available, delivered across five continents and embracing a host of specialisms including systems integration, customer visibility, brand engagement, business strategy and marketing innovation. These assets are a key driver when Google refers us to help its clients get the most from their investments in Google Marketing Platform.
- Comprehensive expertise and analytics – we know which insights and metrics are most relevant and valuable to your business, remaining independently minded on technology and fiercely impartial to misleading trends that impede prudent decision-making. This means you receive reporting and insights that deliver on your Google Marketing Platform investment, in line with commercial objectives and optimising data assets across all your digital channels.
- A consultant-led service that provides every client with a dedicated business manager and technical manager, for a clear and business-focused lens through which to view your Google Marketing Platform data and requirements. This is supported by service policy and practices that are constantly quality assured, with all support requests treated swiftly and at critical level.
- A unique partnership with Google Marketing, going back to 1999, that yields greater expertise in the platform, its client industries, verticals and requirements than is available anywhere. This also compounds our abilities to integrate across the Google ecosystem.
- Being the world’s largest Display & Video 360 professional services partner and reseller – we impart a mine of technical and product knowledge that further benefits our clients and advances Google Marketing Platform’s development through our place on the Client Advisory Board.
Better Reach and Performance for Advertisers
Our noted successes with large agencies, and their diverse and client-critical needs, have created ever-smarter and more accurate methods for advertisers to optimise the purchase and performance of display.
From advising on demand-side dynamics to the best approach to programmatic and bid strategies, we leverage the power of client data, Google Marketing Platform’s proprietary data and bidding technology for customised campaigns that yield superior results, from impressions to conversions, revenues and beyond.
Maximised Investment in Content For Publishers
Publishers and content providers optimise revenues across ad networks and achieve more from inventories through Acceleration’s platform-wide reporting and optimisation. Think new revenue opportunities and enhanced publisher credibility from data insights that advertisers really value.
Along with configuring the right Display & Video 360 tools to control and view inventory across all sales channels we apply efficient workflows, seamless updates and ensure the integrity of your data aids sound decision-making – and turn those insights into action with less booking conflicts and a higher sell-through rate.
“Acceleration has remained one of Google Marketing Platform’s best & most trusted partners for the past decade. Acceleration’s depth of knowledge, level of service delivery and cutting-edge tech solutions, aligned to the Google Marketing Stack, ensures that they will maintain this advantage for the foreseeable future.”
Bring Google Marketing Platform into Sharper Focus
Every Acceleration engagement begins with and is nurtured through consultation. Here we come to understand our client’s business, their requirements and to meet, and exceed, their objectives. This is how we continue to unite commercial goals with adtech that performs better and integrates the Google Marketing Platform across our clients’ foundational systems.