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CarlaPetersen

  • Senior Business Consultant
  • London

As a Senior Business Consultant, Carla works with clients to bridge the gap between marketing and technology. She draws on her deep experience and understanding of the digital media industry to articulate strategic insights for clients

She uses data, research and visibility of the market to help clients develop innovative, competitive solutions and better organise their resources to achieve business and commercial goals.

Carla joined Acceleration in 2004. She spent six years as the Director of our Publisher Ad Operations team. During this time, she applied her years of experience in ad operations by guiding her team and advising publisher clients on industry best practices.

She helped clients optimise their online return on investment by developing solutions and workflow processes that improve results, particularly around advertising revenues, sell-through rates, yield maximisation and digital ad operations.