Liza leads the Global Google Partnership and teams that advise and support both Advertiser and Publisher clients on Google advertising technology platforms.
Since joining Acceleration in 2004, Liza has been responsible for the development and growth of Google Advertising Technology reseller and services business. In 2016 she relocated to the US to continue developing the partnership further into a global sales and solutions practice – particularly focused on Google Marketing and Cloud Platforms. Over the years she has developed a team that delivers upon the operational, commercial, and strategic development of the technology solutions (which manages Publisher and Marketer/Agency Advertising and Cloud technologies). Through her leadership her team has consulted and supported over 500 international Publishers, Agency and Marketer clients, assisting them to achieve maximum return on their digital investments through the thorough use, and often complex integration of various third-party technologies and digital marketing channels.
Liza has a wealth of knowledge in the digital technology arena and is the key stakeholder and business owner of the Global Google Marketing Platform and Publisher partnerships, working closely with Google to ensure that Acceleration keeps abreast of industry technology requirements, as well as plays a key role in business development to ensure the success and growth of Google partnership business within Acceleration and WPP.
With over 25 years of broad digital marketing experience across various disciplines and verticals, including roles at Vodacom (South Africa), Citibank (UK), Walt Disney Internet Group (UK) and Alpha Telecommunications (Portugal/UK), Liza has a passion for technology – particularly that linked to Google, her partner for over 16 years.