Working with Mindshare we helped sports retailer Stadium react to unprecedented COVID demand trends to be hyper-relevant to their consumers with an automated dynamic approach to budget setting.
Combining consumer Search trends and first-party sales data lets us connects us with customers without using information related to individuals.
Read the full Think with Google article
In the current market landscape, AI is causing a stir, driven by the growing emphasis on consumer privacy and data security concerns. This trend is converging ad tech with cloud technology, creating a unique opportunity.
As privacy takes up more and more of the digital agenda, you must continue to consider how you handle the user data you collect and use in your advertising. It is therefore recommended that you consider these four points
With the climate crisis, harsh economic environment and an increasingly competitive marketing landscape looming over brands, those that are optimising for sustainability and business growth simultaneously are paving the way for true long-term and resilient business performance.