If any of these challenges sound familiar, we’re here to help:
- How do I transform my digital media operations to be future-proof and data-led?
- How do I build a culture of experimentation within my organization?
- How can I optimize my team’s processes and workflows?
We partner with your teams to assess and analyze your operating model and digital media processes to be more agile, data-driven and customer-centric. By aligning your operating strategy and structure with your marketing approach, we stay focused on achieving your core business objectives.
We integrate our functional map, based on decades of operational media and marketing experience, with your unique requirements to design the best distribution of capabilities, whether through insourcing, outsourcing or hybrid models. By further refining and aligning our model with your business objectives, operational processes, platforms and tools, we can unlock up to a 25% improvement in efficiency.
Our first step in determining the right candidates for automation is mapping and aligning your operational processes and workflows to the data and tech that propel them. Once these pieces are in place, we work in an agile and iterative way to identify the tools, platforms, decisions and partners required to generate operational pilots. Driving automation that creates “smart” processes can improve agility, speed and quality and reduce operational costs by up to 20%.
The rapid evolution of martech and adtech platforms, tools and data has resulted in a drop in tech-enabled capability utilization – currently at 42%. By analyzing and aligning martech to your operational functions and processes, we build a foundation for identifying redundancies, gaps and opportunities. We work with your team to inventory, map and assess martech utilization. We also support platform and vendor selection and develop financial models that facilitate consistent, quantitative decision-making and optimize ROI.
In-housing digital activation across 25+ markets in Europe for Perrigo
This case study showcases how Acceleration helped Perrigo to create a bespoke in-housing approach, streamlining operations and driving digital excellence across 25+ European markets. With new strategic playbooks and data governance tools, we enabled 11 markets to activate campaigns in-house by Jan 2022.
Global consumer products leader transforms business model to digital-first
The ability to capture, interpret and quickly respond to changing consumer buying behaviours is essential in the consumer products industry. Learn how we helped one multi-billion-dollar global consumer products company respond to the disruptive influence of the pandemic, helping it transform its face-to-face business model into a digital-first one across seven major markets.
Global automotive brand learns to thrive in a cookieless world
Discover how we collaborated with The&Partnership agency and our client to understand the impact privacy and data changes would have on online paid marketing, helping them prepare for a cookieless future.
Global bank embraces digital transformation
Our client was leveraging legacy systems that were not integrated. As a result, they were missing out on vital opportunities to use data to maximize customer value. Learn how we helped them address this challenge and futureproof its global marketing with Adobe Target and Analytics.