Create Growth, Transformation, Innovation and Possibility
Technology and Data Consulting for increased media performance
Our DNA
Co-create solutions
We partner with you to understand your specific business needs and to help you generate more value from your technology and data so you can achieve your business goals. We also leverage our strong relationships with GroupM agencies – using Google technologies as a foundation – to get the full benefit of their capabilities and platforms.
Achieve always-on transformation
Real transformation isn’t a static, end-to-end change program. It’s a virtuous cycle of value creation. We collaborate with your organization to approach transformation as an ongoing growth loop of ideation, prioritization, experimentation and scaling success.
Unleash your potential
We combine our consultative approach with hands-on support, working alongside your teams every step of the way. Our goal is to build up your capabilities and empower you to create a thriving culture of growth and innovation.
Resources
Our credibility
14
Google consulting centers
500
Google technology services clients
21+
years of partnership
250
menu of service validations
395
certifications across GMP
250+
GA4 implementations
Success stories
The biggest change to come from this is that we’re trusting data and use it on a cross-functional basis. It’s not only the marketing department that benefits from this data, it also helps the finance department, as well as the CEO and the management team. Everyone can use this data as a basis for their work. It’s a new dawn for the use of MMM in Volvo.
Marketing Director, Volvo. Cars, Sweden
Acceleration identified key market drivers and their impact on sales and brand across multiple markets. This helped us allocate and prioritize our marketing investments which led to increased ROI and profitability.
Global Media Manager, IKEA
In recent years, a primary focus of L’Oréal has been digital transformation and accelerating our digital sales. The Tidal project helps us to gain a much better understanding of social media’s ability to drive sales, our ecommerce partners, and their ability to turn the web traffic L’Oréal delivers into sales, and most important, it delivers significant increases in revenue from our marketing investments through the automated buying setup developed by Acceleration@Wavemaker.
Chief Marketing Officer, L’Oréal Nordics
Accelerators
Grant Keller
Global CEO
Grant is a 30-year ad-tech veteran and proven business leader. He’s been with Acceleration since its founding in 1999 and was appointed Global CEO in 2016. Grant’s leadership philosophy encapsulates the Acceleration creed: Bold ambitions and practical skills are equally important.
Ed Flower
Global Chief Commercial Officer
Ed has been driving future-forward thinking and long-term growth for many of the world’s largest brands for more than two decades. Based in the UK, Ed oversees anything that helps accelerate our growth and commercial interests, including new client relationships and marketing.
Christiaan Uys
Global Chief Operating Officer
Christiaan is a senior finance and operational executive with more than 15 years’ experience helping digital businesses scale. From our SA office, Christiaan keeps our resources and strategy aligned with a sharp focus on agility and growth as the Acceleration footprint expands.
Liza Nunes
Global EVP, Google Partnership
With 25 years of digital marketing experience across a variety of high profile organizations, Liza brings a wealth of knowledge to our team. Based out of Los Angeles, she leads our Global Google Partnership, including the development and growth of our Google Advertising Technology services.
Paw Saxgren
Global Chief Product Officer
Paw is a GroupM veteran committed to a lifelong pursuit of personal and academic growth. His studies in Business Economics at CBS and Management & Innovation at MIT are a glimpse of the wide range of knowledge he adds to the Acceleration team and in his pivotal role at GroupM.