Powering possibilities and performance, for today and tomorrow.
We are a global network of consultants, data scientists, technologists, and practitioners that share a common vision: To fuel sustainable growth and enable the always-on transformation of marketing organizations. We work closely with our customers to co-create solutions that unlock the value of data, technology and human potential.
Our mission is to help advertisers modernize their businesses by focusing on sustainable growth. We do this by building seamless connections between media strategy, data and privacy practices, technology investments, and marketing goals.
Part of WPP, and operated globally by leading media company GroupM, we work closely with our agency partners to provide data and technology solutions that connect media investments to business results.
We partner with you to understand your specific business needs and to help you generate more value from your technology and data so you can achieve your business goals. We also leverage our strong relationships with GroupM agencies – using Google technologies as a foundation – to get the full benefit of their capabilities and platforms.
Achieve always-on transformation
Real transformation isn’t a static, end-to-end change program. It’s a virtuous cycle of value creation. We collaborate with your organization to approach transformation as an ongoing growth loop of ideation, prioritization, experimentation and scaling success.
Unleash your potential
We combine our consultative approach with hands-on support, working alongside your teams every step of the way. Our goal is to build up your capabilities and empower you to create a thriving culture of growth and innovation.
Latest news and insights
Delivering Agile Digital Transformation for a Global Auto Brand
As an established mid-tier brand in a highly competitive US auto market, our client was looking to elevate their brand to “mid-luxury.” They wanted to improve customer loyalty by combining an exceptional customer experience with exciting new vehicles.
Feed Management for an Italian Retail Brand
An Italian retailer – which sells thousands of products across fashion, beauty, home, design and food and beverage categories – wanted an efficient, centralized approach to manage multiple campaigns and promotional activities on different platforms.
We are Google’s longest-
standing implementation partner.
We have decades of experience as one of Google’s earliest trusted adtech partners.
As a Google Marketing Platform Certified Company and Reselling Partner, as well as a Google Premier Cloud Partner, we offer in-depth specialization in Google technologies and consult with clients to maximize their technology investment and media performance.
Google consulting centers
Google technology services clients
years of partnership
menu of service validations
certifications across GMP
What our clients say about us
The biggest change to come from this is that we’re trusting data and use it on a cross-functional basis. It’s not only the marketing department that benefits from this data, it also helps the finance department, as well as the CEO and the management team. Everyone can use this data as a basis for their work. It’s a new dawn for the use of MMM in Volvo.
Marketing Director, Volvo. Cars, Sweden
Acceleration identified key market drivers and their impact on sales and brand across multiple markets. This helped us allocate and prioritize our marketing investments which led to increased ROI and profitability.
Global Media Manager, IKEA
In recent years, a primary focus of L’Oréal has been digital transformation and accelerating our digital sales. The Tidal project helps us to gain a much better understanding of social media’s ability to drive sales, our ecommerce partners, and their ability to turn the web traffic L’Oréal delivers into sales, and most important, it delivers significant increases in revenue from our marketing investments through the automated buying setup developed by Acceleration@Wavemaker.
Chief Marketing Officer, L’Oréal Nordics
Grant is a 30-year ad-tech veteran and proven business leader. He’s been with Acceleration since its founding in 1999 and was appointed Global CEO in 2016. Grant’s leadership philosophy encapsulates the Acceleration creed: Bold ambitions and practical skills are equally important.
Global Chief Commercial Officer
Ed has been driving future-forward thinking and long-term growth for many of the world’s largest brands for more than two decades. Based in the UK, Ed oversees anything that helps accelerate our growth and commercial interests, including new client relationships and marketing.
Global Chief Operating Officer
Christiaan is a senior finance and operational executive with more than 15 years’ experience helping digital businesses scale. From our SA office, Christiaan keeps our resources and strategy aligned with a sharp focus on agility and growth as the Acceleration footprint expands.
Global EVP, Google Partnership
With 25 years of digital marketing experience across a variety of high profile organizations, Liza brings a wealth of knowledge to our team. Based out of Los Angeles, she leads our Global Google Partnership, including the development and growth of our Google Advertising Technology services.
Global Chief Product Officer
Paw is a GroupM veteran committed to a lifelong pursuit of personal and academic growth. His studies in Business Economics at CBS and Management & Innovation at MIT are a glimpse of the wide range of knowledge he adds to the Acceleration team and in his pivotal role at GroupM.