CreateGrowth, Transformation, Innovation and Possibility

Technology and Data Consulting for increased media performance


Powering possibilities and performance, for today and tomorrow.

We are a global network of consultants, data scientists, technologists and practitioners that share a common vision: to fuel sustainable growth and enable the always-on transformation of marketing organizations. We work closely with our customers to co-create solutions that unlock the value of data, technology and human potential.

Our mission is to help advertisers modernize their businesses by focusing on sustainable growth. We do this by building seamless connections between media strategy, data and privacy practices, technology investments and marketing goals.

Part of WPP, and operated globally by leading media company GroupM, we work closely with our agency partners to provide data and technology solutions that connect media investments to business results.

  • Co-create solutions

    We partner with you to understand your specific business needs and to help you generate more value from your technology and data so you can achieve your business goals. We also leverage our strong relationships with GroupM agencies – using Google technologies as a foundation – to get the full benefit of their capabilities and platforms.

  • Achieve always-on transformation

    Real transformation isn’t a static, end-to-end change program. It’s a virtuous cycle of value creation. We collaborate with your organization to approach transformation as an ongoing growth loop of ideation, prioritization, experimentation and scaling success.

  • Unleash your potential

    We combine our consultative approach with hands-on support, working alongside your teams every step of the way. Our goal is to build up your capabilities and empower you to create a thriving culture of growth and innovation.

Unlock AI-Powered Growth

Acceleration’s AI Marketing Maturity Model helps you leverage the native AI capabilities of Google Marketing Platform and Google Cloud Platform to supercharge your ROI and fuel long-term growth.


The secret of our success is our people.

With over 350 employees around the world, the secret of our success is our people. While separated by geography, we are bound by a common vision - helping our customers on a journey to perpetual and sustainable growth. It is our global network of talented and passionate teams, collectively referred to as growth accelerators, who bring this to life.

We do this by building...

Long-term value

Creating long-term value and sustained growth for your organization, fostering capabilities that are repeatable and scalable.

Short-term results

Championing new-era marketers, raising their profile in the boardroom through data-based, measurable activities that deliver demonstrable short-term results.

Our credibility

We are Google’s longest-
standing implementation partner.

We have decades of experience as one of Google’s earliest trusted adtech partners.

As a Google Marketing Platform Certified Company and Reselling Partner, as well as a Google Premier Cloud Partner, we offer in-depth specialization in Google technologies and consult with clients to maximize their technology investment and media performance.


Google consulting centers


Google technology services clients


years of partnership


menu of service validations


certifications across GMP


GA4 implementations

Success stories

What our clients say about us

The biggest change to come from this is that we’re trusting data using it on a cross-functional basis. It’s not only the marketing department that benefits from this data; it also helps the finance department, as well as the CEO and the management team. Everyone can use this data as a basis for their work. It’s a new dawn for the use of MMM in Volvo.
Volvo logo
Per Carleö

Marketing Director, Volvo. Cars, Sweden

Acceleration identified key market drivers and their impact on sales and brand across multiple markets. This helped us allocate and prioritize our marketing investments, which led to increased ROI and profitability.
IKEA logo
Gianluca Toccafondi

Global Media Manager, IKEA

In recent years, a primary focus of L’Oréal has been digital transformation and accelerating our digital sales. The Tidal project helps us gain a much better understanding of social media’s ability to drive sales, our e-commerce partners and their ability to turn the web traffic L’Oréal delivers into sales, and most important, it delivers significant increases in revenue from our marketing investments through the automated buying setup developed by Acceleration@Wavemaker.
L'Oréal logo
Nick Buckley

Chief Marketing Officer, L’Oréal Nordics