If any of these challenges sound familiar, we’re here to help:
- How do I set up integrated and privacy-ready web analytics that measure what matters to my business?
- My organization wants to use Google platforms. How do I get started?
- Is it possible to manage all of our search engines in one tool?
- How do I decide which products in the Google Marketing Platform product suite are right for my business?
- How do I measure performance for my media campaigns running through GMP?
Improvement in media buying workflow efficiencies
Increase in page visits and browsing time
Reduction in CPC and CPA
We have been Google Marketing Platform Certified Sales Partners for over 20 years. We are specialists across the full GMP stack and can work with you to tailor a package that supports your needs. Our experts have deep domain expertise in Google technology and its ability to deliver value.
We deliver migrations to GA4 in direct partnership with your organization as well as in partnership with media and analytics agencies, ensuring a smooth and efficient transition and maximizing value. Our implementations are tailored to your business to deliver the insights you need, from core measurement requirements through to AI-driven advanced analytics capability.
Our technology onboarding process for DV360, SA360 and CM360 covers account setup and billing creation, ensures the foundational tagging and product-to-product integrations are in place, and verifies that your products are ready for feature activation and optimization. Marketers and agency partners are included and empowered throughout the process.
We are Google’s longest-standing implementation partner, with decades of experience training clients across the full GMP suite. Our CM/DV/SA/GA360 training includes platform setup and management, orientation, audience strategy, inventory and feeds, data collection and data-driven activation. Our proactive, always-on expert support keeps your GMP products running at peak performance and troubleshoots problems quickly. We also provide regular upskill sessions to prepare you for new feature adoption. If you’re a GA360 customer and have migrated to GA4 or are preparing to migrate to GA4, we can provide platform training and best practices, ensuring you take full advantage of GA4’s potential.
Don’t forget: GA360 customers must migrate to GA4 by July 2024
More than just another evolution of Google Universal Analytics, GA4 is a complete transformation of how the GA360 platform works. With new flexibility to measure different kinds of data, it allows you to see unified user journeys across your website and apps and leverage Google’s AI to predict and surface new insights, while being built to keep up with a changing ecosystem. GA4 is innovating for a future that is consented, first-party, and modelled and delivers an enhanced measurement solution to empower marketers to scale data-driven capability with confidence.
UA properties for GA360 customers will be sunset and stop processing data in July 2024. Plan your migration now to ensure a seamless transition and to maximize the impact of GA4.
GroupM Nordic is now a certified Google Mobile Web Partner
As one of only seven Nordic Google Sales Partners that can offer this service, we are proud to announce that GroupM has been awarded Google Marketing Platform's Google Mobile Web Partner certificate.
Converting to a cookieless marketing approach with GA360
A global tech giant wanted to future-proof their marketing operations by embracing first-party data and engaged Acceleration@MediaCom to build the roadmap and foundation for their future 1P-driven marketing efforts.
Adopting GA4 and enhancing audience marketing for a global footwear brand
Our client, a global manufacturer and retailer of casual footwear, needed an advanced technology solution to better understand their audiences, produce targeted ads and improve marketing performance metrics.