If any of these challenges sound familiar, we’re here to help:
- How do I develop a dashboard and reporting framework that enables me to visualize and track KPIs and extract actionable insights from my data?
- How do I create an environment in which I can use first-party data to enrich our customer profiles?
- How do I ensure real-time activation capabilities across channels?
- How do I set up privacy-ready web analytics that are integrated with my adtech stack and configured to measure what matters to my business?
- How do I get a more accurate measurement of conversions from Google and Facebook?
Uplift in overall conversion
Uplift in conversion in consent mode
GA4 adoption on client projects
Our solutions for consent mode, conversions API (CAPI), enhanced conversions and server-side Google Tag Manager enable privacy-centric, performance-focused optimization of your digital channels. With enhanced accuracy in tracking and measuring conversions, you can trust our data-driven solutions to improve your digital performance. Our fully documented implementation process ensures that every aspect of your solution is carefully planned and executed, maximizing the benefits of the platform and minimizing disruption to your business operations.
There is nothing more important than being able to extract insights from your data and translate your marketing efforts into measurable KPIs that showcase their impact into your business performance.
At Acceleration Portugal, we have an in-house developed and standard BI tool that enables advertisers the access to a great volume of campaign data from different sources (facebook, google ads, etc) through interactive dashboards. Moreover, we are able to create Custom Dashboards, adapting to your specific reporting needs, such as including new data sources as offline and CRM data.
We use the Google Cloud Platform to connect, consolidate and visualize data, laying the foundation for deeper insights and unlocking opportunities for growth. We create solutions that help leverage the power of Cloud and personalize communication – delivering the right message, to the right audience, at the right time. We work with clients through a whitebox approach, centered on use cases and iterative development, reducing up-front investment and enabling fast value realization.
Our Google Analytics 4 implementation process provides a comprehensive web analytics solution that accurately measures what matters to your business and integrates seamlessly with your adtech stack. Our experienced consultants work with your team to design and implement a customized GA4 solution that delivers in-depth insights into user behavior, helping you make data-driven decisions that drive business growth.
Working with the latest data processing platforms (Microsoft Azure, Amazon Redshift, Google BigQuery) and data visualisation technologies (Power BI, Tableau), we enable our clients to access and leverage their business-critical data in a more data-driven approach.
Our self-service solutions simplify the data exploration process, which means you don’t have to be a data analyst or an Excel shark to be able to derive valuable insights. Let us do the heavy lifting of extracting, transforming and loading the data, so you can access, analyze, and derive insights for well-informed decision-making.
Because efficiency is key, we automate data collection and reporting management, saving you time and effort. Our setup allows schedule report exports to keep stakeholders updated. We also ensure your data is structured in a way that aligns with your unique requirements, making analysis and reporting a breeze.
We use the Google Cloud Platform to connect, consolidate and visualize your data, laying the foundation for deeper insights and unlocking opportunities for growth. Our approach is centered on use cases and iterative development, reducing up-front investment and enabling fast value realization.
Working across leading visualization platforms, we create dynamic dashboards that make it easy to analyze and share data with key stakeholders. We have developed and delivered over 100 cloud projects for clients across major industries.
L'Oréal super charges paid social efficiency by 22%
We collaborated with L'Oréal and Wavemaker to create and put into action the customized AI algorithm known as 'Tidal.' This innovation streamlined L'Oréal's social media advertising, resulting in a 22% improvement in media budget efficiency.
Google Analytics & GDPR: Navigating DPA guidelines
Discover the impact of the Danish DPA's press release on Google Analytics & GDPR compliance. Explore 3 solutions to navigate data privacy concerns, maintain insights, and future-proof your analytics.
Increasing sales across 14 product categories for Shell
Helped Shell to launch an always-on integrated campaign, supporting and optimizing revenue from all customer shopper missions and 14 product categories across the UK. By replacing platform algorithms with a custom-made algorithm, they optimized revenue and increased message relevance. The dynamic creative strategy resulted in over 8000 variants, driving 500,000 store visits and an uplift in sales of 1.6% per month.
Paradigm Put Simply
When advertisers embark on creating and promoting campaigns, they often face the challenge of measurement. The tricky part is determining the extent to which ads alone contribute to the campaign's impact. Traditionally, we have relied on dominant attribution models to gauge the influence of platforms like Facebook or Google. However, these models rely heavily on cookies.
Driving Toyota's brand performance with attention optimization
Toyota Sweden wanted to increase customer awareness and action for their digital advertising campaigns, improving overall ROI.
Powering customer engagement insights via Google Analytics 4
We helped a global interactive fitness brand use GA4's predictive reporting to gain a better understanding of customer behaviour among prospective customers to drive sales and revenue.
Converting to a cookieless marketing approach with GA360
A global tech giant wanted to future-proof their marketing operations by embracing first-party data and engaged Acceleration@MediaCom to build the roadmap and foundation for their future 1P-driven marketing efforts.
How Conversions API (CAPI) enables privacy-first marketing
Transforming Volvo’s digital marketing with the power of data
Volvo wanted to understand the complex consumer journey from discovery through to the purchase of their cars, but customer data resided at the car dealers. Learn how we helped them achieve their goal through a bespoke MMM.
Harnessing GA4 for powerful customer insights to boost sales and revenue
Discover how we helped a leading fitness and media company use GA4 to gain powerful insights into the lifecycle of their customers in order to drive sales and boost revenue.
Acceleration and Mindshare empower Stadium to predict and increase online sales during the pandemic
In Partnership with Mindshare, we helped Swedish sports retailer Stadium adopt and leverage advanced analytics, AI, and automation to fulfill a surge in online shopping during the pandemic. Learn how.
Revolutionizing the way media buying is optimized for Specsavers
Acceleration@EssenceMediacom partnered with Specsavers to optimize their media buying and automate the manual process of budget allocation and pace management.
Adopting GA4 and enhancing audience marketing for a global footwear brand
Our client, a global manufacturer and retailer of casual footwear, needed an advanced technology solution to better understand their audiences, produce targeted ads and improve marketing performance metrics.
Acceleration in the news: Think with Google
Working with Mindshare we helped sports retailer, Stadium, react to unprecedented COVID-19 demand trends. We enabled them to be hyper-relevant using an automated dynamic approach to budget setting. Combining consumer search trends and first-party sales data helped the brand connect to consumers in a privacy-safe way.
Adopting GA4 for digital transformation in a privacy focused world
Learn how we helped a multi-national jewelry brand prepare for a cookieless future and supported their plans for digital expansion into new markets by giving them the technology and insight to facilitate and maintain rapid growth.