If any of these challenges sound familiar, we’re here to help:
- How much should I invest in marketing to optimize revenue and profit?
- Which brands and products should I use and when?
- Which marketing channels are most effective?
- How do I accurately measure the ROI of my marketing channels, tactics and campaigns?
- How do I measure the incremental impact of my marketing investment?
- How can I stop relying on cookies in my measurement activities?
Proven profit potential from increasing media investment
Profit potential from re-allocation of media budget
Profit potential from changing timing and priority of campaigns and promotions
You need a holistic, accurate and future-proof measurement framework to optimize your marketing and business strategy and drive continuous growth. Sales models – also known as econometrics and marketing mix models – are the centerpiece of our best-in-class measurement strategy. We use these models to get holistic, data-driven insights about which marketing investments are most valuable to your business.
Econometric Marketing Mix Modelling is the strategic, holistic, accurate and future-proof measurement framework to understand what drives your main business KPI’s, and what role marketing and media investments play in this. Our MMM projects (also known as Sales Modelling) help you optimize your marketing strategy and drive continuous growth. They are the centerpiece of Accelerations best-in-class measurement strategy. We use these models to get holistic, data-driven insights about which marketing investments are most valuable to your business.
A multi-moment strategy is the dynamic execution of marketing activities across multiple channels. It is optimized to achieve individual business outcomes and utilizes data to inform media buying. We use incrementality experiments as essential building blocks to achieve a true multi-moment strategy.
Incrementality testing is designed to measure the true value of each marketing activity, and our experiments fit seamlessly into a privacy-first, cookieless future. Incrementality experiments is designed to support the Marketing Mix Modelling to provide more frequent and granular proof points. However, these tests are furthermore ideal for testing new initiatives.
Our regression-based attribution (RBA) enables you to measure digital media performance with aggregate data sets, which means it doesn’t rely on user-level or cookie-based data. Privacy-safe and durable, cookieless RBA is a supplement to – not a replacement for – marketing mix modeling or multi-touch attribution. Our measurement solution helps you make informed investment decisions in every stage of campaign planning.
Privacy-safe and durable, Paradigm is a supplement to – not a replacement for – Marketing Mix Modelling and incrementality studies. Paradigm helps you make informed investment decisions in every stage of digital campaign planning, either through a real-time performance dashboard or potentially through digital media buying algorithms.
Improve your website visibility and qualified organic traffic, by understanding how to optimize organic performance metrics, utilizing the best keywords and content to boost your organic position.
Our experts have deep knowledge and technical ability in all things SEO. We develop technical analysis, on-page recommendations and guidelines to help you create content for your website according to the keywords with the highest potential for research.
We conduct SEO Audits & Research to have a clear view of the strengths and weaknesses of your website and analyze which keywords boost your site performance. Our Technical SEO Reports and Recommendations help you find key website changes, from content to tags and URLs structure. Moreover, our SEO Competitor Analysis looks into your brand’s competitors to identify information gaps and brand opportunities.
We help you understand how to interact with your customers by designing a better online experience. We not only conduct UX audits, where we identify website areas with the greatest potential for UX improvement, but also combine it with User Research and Analysis in order to find insights about users, their main behaviors, motivations and needs.
Whether you want to create a new landing page to promote a campaign or personalize website content depending on the audience, our UX Designers are ready to help you customize content and develop website experiments, in order to optimize your conversion rate funnel.
- UX Audit
- UX Research
- Website Experimentation
- CVR Funnel Optimization
Incrementality Experiments Put Simply
Discover the power of incrementality testing in a privacy-first, cookieless world with our video guide on geographical experiments for multi-moment strategies and data-driven marketing.
Challenging the value of branded search. A call for incrementality research
The importance of conducting incrementality research for advertisers investing in branded search on Google. It explains how ad budgets spent on branded search should be used on formats with a proven incremental effect on traffic and sales or placed on SEO to increase organic visibility. Advertisers need to conduct their own research and consider alternative options, adopting a test-and-learn approach, thinking full funnel, and considering generic, shopping search advertising and SEO.
Increasing sales across 14 product categories for Shell
Helped Shell to launch an always-on integrated campaign, supporting and optimizing revenue from all customer shopper missions and 14 product categories across the UK. By replacing platform algorithms with a custom-made algorithm, they optimized revenue and increased message relevance. The dynamic creative strategy resulted in over 8000 variants, driving 500,000 store visits and an uplift in sales of 1.6% per month.
From test to triumph: Unveiling Snapchat’s true advertising impact
It is becoming increasingly important to gain more granular insights into the effectiveness of each channel within social media. By understanding the true incremental value of each channel, businesses can make data-driven decisions on how to allocate their budgets and maximize their ROI. This highlights the need for robust measurement tools such as geographical experiments to provide businesses with the insights they need to establish priorities and stay ahead in a complex and ever-evolving digital landscape.
Revamping attribution strategies: The role of Geographical Experiments in overcoming last-click pitfalls
Paradigm Put Simply
When advertisers embark on creating and promoting campaigns, they often face the challenge of measurement. The tricky part is determining the extent to which ads alone contribute to the campaign's impact. Traditionally, we have relied on dominant attribution models to gauge the influence of platforms like Facebook or Google. However, these models rely heavily on cookies.
Measurement Strategy Put Simply
When it comes to measurement, it's relatively straightforward to determine your current position on the digital maturity ladder. Equally important is the ability to identify the necessary steps to ascend to the next level, enhancing maturity and delivering greater value for your business.
Transforming Volvo’s digital marketing with the power of data
Volvo wanted to understand the complex consumer journey from discovery through to the purchase of their cars, but customer data resided at the car dealers. Learn how we helped them achieve their goal through a bespoke MMM.
Faster Media ROI Analysis for a Global Sportswear Brand
Our sportswear client was not getting the most out of their media budget. They needed a more efficient solution than a marketing mix model to quickly analyze their media ROI. Learn how we delivered a best-in-class cookieless measurement solution that enabled media ROI analysis within minutes.