If any of these challenges sound familiar, we’re here to help:
- How do I deliver data-driven personalized communications to my customers?
- How do I use AI to analyze and measure creativity and its impact on financial KPIs?
- How do I manage my product feed from a technical perspective?
- How do I optimize the content in my product feed to deliver the highest possible performance?
- How do I use Google Cloud to optimize my product feed and deliver additional insights and incremental growth?
We analyze and connect your first-party data with your digital touchpoints to personalize communication and deliver the right message to the right audience across different channels.
We use AI to analyze creative display and video ads at scale. We build a creative analytics dashboard where your team can analyze the performance of each creative element in your video ads.
We help you manage the quality of your product feed and data sources, while ensuring all sales channel requirements are met and the feed is up-to-date. We optimize your product feed with AI and ML in Google Cloud to create a competitive edge across digital marketplaces.
Dynamic Creative, also known as DCO (Dynamic Creative Optimization) or Data-Driven Creative, aims to use data and technology to communicate more effectively. This mechanic allows each user to see a personalized creativity with the message or product best suited to him. Using Artificial Intelligence, we can dynamically adapt which creativity and copy each user is exposed to, based on behavioral, demographic, product or revenue-based factors, as well as external factors (such as weather or geo-location).
L'Oréal super charges paid social efficiency by 22%
We collaborated with L'Oréal and Wavemaker to create and put into action the customized AI algorithm known as 'Tidal.' This innovation streamlined L'Oréal's social media advertising, resulting in a 22% improvement in media budget efficiency.
Increasing sales across 14 product categories for Shell
Helped Shell to launch an always-on integrated campaign, supporting and optimizing revenue from all customer shopper missions and 14 product categories across the UK. By replacing platform algorithms with a custom-made algorithm, they optimized revenue and increased message relevance. The dynamic creative strategy resulted in over 8000 variants, driving 500,000 store visits and an uplift in sales of 1.6% per month.
Feed Management for an Italian Retail Brand
An Italian retailer – which sells thousands of products across fashion, beauty, home, design and food and beverage categories – wanted an efficient, centralized approach to manage multiple campaigns and promotional activities on different platforms.
Creating Personalized Customer Experiences
Discover how we enabled transformation and personalization in technology, customer experience, work processes, and systems for a major price-comparison aggregator.
Acceleration and Mindshare empower Stadium to predict and increase online sales during the pandemic
In Partnership with Mindshare, we helped Swedish sports retailer Stadium adopt and leverage advanced analytics, AI, and automation to fulfill a surge in online shopping during the pandemic. Learn how.
Acceleration in the news: Think with Google
Working with Mindshare we helped sports retailer, Stadium, react to unprecedented COVID-19 demand trends. We enabled them to be hyper-relevant using an automated dynamic approach to budget setting. Combining consumer search trends and first-party sales data helped the brand connect to consumers in a privacy-safe way.