If any of these challenges sound familiar, we’re here to help:
- How do I use first-party data to optimize my digital touchpoints for new and existing customers?
- How do I apply real-time optimization to my bidding, targeting and phasing strategy?
- How can I apply data-driven algorithms to my digital media buying to improve my media performance?
- How can I use state-of-the-art AI and machine learning to enhance my programmatic media buying?
- How do I use segmentation, propensity models and lifetime value to target the most valuable consumers?
Uplift in performance on 100+ custom algorithm projects
Increase in the number of online bookings for a global retailer
Reduction in cost per qualified visit for a global FMCG company
Collecting and utilizing first-party data allows you to optimize digital touchpoints for new and existing customers and propel ongoing growth for your business. We use Google Cloud for first-party data activation, helping you realize the following benefits: an agile “test-and-learn approach,” faster time to market, tailor-made solutions for your business and advanced AI and machine learning for greater insights.
By creating custom algorithms tailored to your business needs, we increase the ROI of your digital media using algorithmic buying with applied AI. We develop use-case-based solutions owned by your organization and provide high-quality deployment and documentation support.
Value-based bidding automates your bidding strategy to drive the most valuable conversions for your business. We estimate and implement the conversion values based on your optimal data sources and model approach. We use customer-match activation to leverage your customer data and reach new and existing customer segments across Google Search, Display and YouTube ads.
Organizations that have adopted cloud-based marketing solutions have seen a 20% increase in lead generation and a 15% reduction in acquisition costs. At Acceleration Portugal, we create solutions to help you leverage the power of Cloud to personalize communication, delivering the right message, to the right audience, at the right time. We work with you through a whitebox approach, building solutions in your own environment and on a case-by-case basis, starting small to then scale to achieve faster and tangible results.
From our range of Data Activation solutions within Cloud for Marketing, we highlight three: (1) our RFM Model helps you build an Audience Strategy by identifying your customers based on their purchase history, from high-value customers, to sleepy ones and new customers to then adapt communication accordingly. (2) Through a Market Basket Analysis we are able to increase average order value through product recommendations by detecting “the optimal purchase bundle“. (3) Moreover, we can help you understand the impact of your Online marketing efforts on your offline sales.
- RFM Model
- Market Basket Analysis
- Online to Offline
L'Oréal super charges paid social efficiency by 22%
We collaborated with L'Oréal and Wavemaker to create and put into action the customized AI algorithm known as 'Tidal.' This innovation streamlined L'Oréal's social media advertising, resulting in a 22% improvement in media budget efficiency.
Digital segmentation mastery: Roadmap to business success
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Increasing sales across 14 product categories for Shell
Helped Shell to launch an always-on integrated campaign, supporting and optimizing revenue from all customer shopper missions and 14 product categories across the UK. By replacing platform algorithms with a custom-made algorithm, they optimized revenue and increased message relevance. The dynamic creative strategy resulted in over 8000 variants, driving 500,000 store visits and an uplift in sales of 1.6% per month.
Paradigm Put Simply
When advertisers embark on creating and promoting campaigns, they often face the challenge of measurement. The tricky part is determining the extent to which ads alone contribute to the campaign's impact. Traditionally, we have relied on dominant attribution models to gauge the influence of platforms like Facebook or Google. However, these models rely heavily on cookies.
Driving Toyota's brand performance with attention optimization
Toyota Sweden wanted to increase customer awareness and action for their digital advertising campaigns, improving overall ROI.
Driving performance with custom algorithms for a global transport brand
Learn how we leveraged custom algorithms to increase conversions and improve media performance for a North American transportation client.
Global FMCG brand improves conversion rates with first-party data and advanced analytics
Explore how our application of predictive and advanced analytics helped our client achieve a 2.5x increase in conversions with a privacy-first approach.
Global jewelery brand improves supply path optimization and media efficiency
Learn how we improved media efficiency and supply chain management for a major retail brand through a cross-market solution that improved the visibility of performance metrics across their global markets.
Acceleration and Mindshare empower Stadium to predict and increase online sales during the pandemic
In Partnership with Mindshare, we helped Swedish sports retailer Stadium adopt and leverage advanced analytics, AI, and automation to fulfill a surge in online shopping during the pandemic. Learn how.
Revolutionizing the way media buying is optimized for Specsavers
Acceleration@EssenceMediacom partnered with Specsavers to optimize their media buying and automate the manual process of budget allocation and pace management.
Acceleration in the news: Think with Google
Working with Mindshare we helped sports retailer, Stadium, react to unprecedented COVID-19 demand trends. We enabled them to be hyper-relevant using an automated dynamic approach to budget setting. Combining consumer search trends and first-party sales data helped the brand connect to consumers in a privacy-safe way.