News & Insights

As an established mid-tier brand in a highly competitive US auto market, our client was looking to elevate their brand to “mid-luxury.” They wanted to improve customer loyalty by combining an exceptional customer experience with exciting new vehicles.

An Italian retailer – which sells thousands of products across fashion, beauty, home, design and food and beverage categories – wanted an efficient, centralized approach to manage multiple campaigns and promotional activities on different platforms.

On March 2, we opened the newest Acceleration office, officially launching our operations in Sub-Saharan Africa (SSA).

The Digital Maturity Assessment by BCG and Google can provide CMOs and Marketing Leads with valuable insights into their organization’s state of digital maturity, as well as a roadmap forward. By working with partners and taking steps to implement the outcomes of the assessment, organizations can stay ahead of the competition and succeed in an increasingly digital world.

Digital transformation can be daunting and overwhelming, but our panel discussion proved it doesn’t have to be. Thanks to the practical solutions and helpful examples shared by our speakers and our team, the event concluded with a strong sense of positivity and enthusiasm as we all continue to navigate the rapidly shifting digital landscape. We look forward to supporting Canada’s marketers on their transformation journeys.

Learn how we helped a leading tech brand take advantage of integrations in the Google Marketing Platform and improve media performance.

Discover how we enabled transformation and personalization in technology, customer experience, work processes, and systems for a major price-comparison aggregator.

Learn how we onboarded a major ecommerce brand to DV360 in just two weeks and helped maximize the impact and opportunity of the Google Marketing Platform.

Explore how we helped a major beverage brand future-proof their $340 million media spend and future-proof their marketing through data and analytics.

GA4 Privacy Guide Download (Open Access) A PRIVACY GUIDE HOW TO PREPARE FOR A PRIVACY-FOCUSED FUTURE WITH GA4 In the Know Series Are you and your brand prepared for a privacy-focused future?Google Analytics 4 offers new opportunities for marketers, including enhanced privacy protection and first-party data collection. In this guide, we dive into GA4's capabilities,

The rules of advertising have changed, with increasing limits on the use of cookies and other third party data. In this new landscape, marketers searching for signals on user behavior are being forced to rethink how to leverage customer data in a privacy-safe way. Download our new whitepaper on Meta’s Conversions API to learn how.

Volvo wanted to understand the complex consumer journey from discovery through to the purchase of their cars, but customer data resided at the car dealers. Learn how we helped them achieve their goal through a bespoke MMM.

Technology alone doesn’t solve problems. The solutions come from building a culture of experimentation – where organizations celebrate failures and share them openly, where teams use technology and data-driven approaches to test and iterate ideas. Check out our blog post to discover how to build a culture of experimentation at your business.

As Google’s sunset of Universal Analytics draws closer, many brands and advertisers are migrating to Google Analytics 4. If you haven’t started to plan your own implementation, now is the time to start. Explore our GA4 checklist to make sure you're covering your bases and maximing the impact of GA4.

Our sportswear client was not getting the most out of their media budget. They needed a more efficient solution than a marketing mix model to quickly analyze their media ROI. Learn how we delivered a best-in-class cookieless measurement solution that enabled media ROI analysis within minutes.

There's a massive opportunity for marketers to use data and technology to drive digital transformation and innovation at their businesses. Check out our new post to learn how.

Check out the top 8 takeaways from our new privacy guide to learn how you can use GA4 to start preparing for the new privacy landscape.

Marketers need sophisticated ways of identifying customers and their behaviors without the third-party cookie data they’ve become reliant. Check out our post to learn how to prepare for the first-party data future.

Download our privacy guide, and first installment of our "In the Know series," to learn how GA4 can help you prepare for a privacy-focused future.

Our client, a global manufacturer and retailer of casual footwear, needed an advanced technology solution to better understand their audiences, produce targeted ads and improve marketing performance metrics.

Learn how we leveraged custom algorithms to increase conversions and improve media performance for a North American transportation client.

Going forwards Google will solely invest and increase resourcing to develop GA4. Beginning in 2024, maintenance improvements to Universal Analytics 360 will be wound down, and on July 1, 2024, Universal Analytics 360 will stop processing new hits. Learn more in our POV.

Our North American team recently hosted its Speed of Change event during Advertising Week in New York. It was a special evening that united senior leaders from across Google, WPP, GroupM, and clients to explore how to drive growth through digital transformation. Check out the event's highlights and key moments.

Acceleration@Mediacom partnered with Specsavers to optimize their media buying and automate the manual process of budget allocation and pace management.

Acceleration launches in Italy, extending the breadth of the offering of GroupM Consutling. GroupM Consulting, active in the Italian digital transformation landscape since 2018, is now joining Acceleration, WPP’s center of excellence for data and technology consulting, and certified sales partner for Google Marketing Platform & Cloud technology.

Acceleration@Mindshare wins Samsung's digital marketing pitch in the Nordics. The Acceleration@Mindshare team are delighted to be selected to lead the Nordic Digital Marketing account that previously sat with Cheil and Starcom.

Our client, a leading US retailer, wanted to future-proof their marketing ecosystem against sector changes. We collaborated with our client and their media agency to create a clear strategy and path forward.

Our client was leveraging legacy systems that were not integrated. As a result, they were missing out on vital opportunities to use data to maximize customer value. Learn how we helped them address this challenge and futureproof its global marketing with Adobe Target and Analytics.

Google has announced that third party cookie deprecation on Chrome will be delayed until 2024. Google is pushing back the deadline to allow more time for preparation and feedback to increase the testing window for the Privacy Sandbox APIs.

We are at a crossroads in marketing history, with not one but three major changes impacting marketers. Read on to learn how to prepare for cookie deprecation by building a solid first-party data foundation.

Learn how we helped a multi-national jewelry brand prepare for a cookieless future and supported their plans for digital expansion into new markets by giving them the technology and insight to facilitate and maintain rapid growth.

We are delighted to build on the success of our launch of Acceleration Madrid and open our second office in Spain. Our Barcelona office, led by Javier Oliete, MD Acceleration Spain, will accelerate our digital services in EMEA for GroupM, agencies, and clients alike.

On the 21st of June we launched Acceleration Portugal. Based on the WPP campus in Lison, João Cardoso, our new MD of Acceleration Portugal, will lead a team of digital and technology consultants, on a mission to modernise capabilities for our clients and complement GroupM services for angecies and clients.

In business, transformation has often been treated as a years-long linear plan that’s heavily invested in, then crafted and introduced. But by the time the plan is implemented, the market, technologies, and consumer behaviors have changed, and the plan becomes irrelevant. Modern brands, instead, need to build a culture of always-on transformation. Explore our new post to learn how.

Discover how we helped a leading fitness and media company use GA4 to gain powerful insights into the lifecycle of their customers in order to drive sales and boost revenue.

Digital transformation can feel overwhelming. To navigate and succeed, clients need the support and expertise of consultants and media agencies more than ever. We work with clients to create the right foundation for their transformation journey.

Discover how we collaborated with The&Partnership agency and our client to understand the impact privacy and data changes would have on online paid marketing, helping them prepare for a cookieless future.

When it comes to digital transformation, the pace of change is only increasing. Discover how you can simplify the daunting task of digital transformation with three easy marketing habits.

TOn the 5th of April we launched Acceleration Spain. Based on the WPP campus in Madid, Javier Oliete, the new MD of Acceleration Spain will lead a team of technologists and data consultanys on a mission to modenise capabilities for our clients and complement GroupM services for agencies and clients alike.

We helped a global interactive fitness brand use GA4's predictive reporting to gain a better understanding of customer behaviour among prospective customers to drive sales and revenue.

Google announced on their Google Marketing Platform blog that Universal Analytics - commonly known as UA - will stop processing new hits on 1 July 2023, with 360 properties ceasing to process their hits on 1 October 2023. Google Analytics 4 (GA4) will fully replace Universal Analytics. Learn more.

A global tech giant wanted to future-proof their marketing operations by embracing first-party data and engaged Acceleration@MediaCom to build the roadmap and foundation for their future 1P-driven marketing efforts.

Explore how our application of predictive and advanced analytics helped our client achieve a 2.5x increase in conversions with a privacy-first approach.

Learn how we improved media efficiency and supply chain management for a major retail brand through a cross-market solution that improved the visibility of performance metrics across their global markets.

In Partnership with Mindshare, we helped Swedish sports retailer Stadium adopt and leverage advanced analytics, AI, and automation to fulfill a surge in online shopping during the pandemic. Learn how.

Working with Mindshare we helped sports retailer, Stadium, react to unprecedented COVID-19 demand trends. We enabled them to be hyper-relevant using an automated dynamic approach to budget setting. Combining consumer search trends and first-party sales data helped the brand connect to consumers in a privacy-safe way.

We are facing the extinction of our third-party cookies. Discover how to unlock the power of first-party data in your marketing efforts.

The ability to capture, interpret and quickly respond to changing consumer buying behaviours is essential in the consumer products industry. Learn how we helped one multi-billion-dollar global consumer products company respond to the disruptive influence of the pandemic, helping it transform its face-to-face business model into a digital-first one across seven major markets.

Acceleration@Wavemaker announced it has been awarded an in-house consultancy and digital activation brief by global consumer-focused self-care company Perrigo