If any of these challenges sound familiar, we’re here to help:
- How do I unlock opportunities and drive greater growth and customer value with my marketing and media investment?
- What can I change in my current use of technology, data and capabilities?
- Am I getting the most out of my marketing data, analytics, platform and operational investments?
- How do I mitigate the impact of cookieless platform modifications and privacy regulations on my media activation and measurement?
Improvement in Marketing Efficiency
Improvement in Revenue Growth
Greater likelihood to recommend, purchase and repurchase
Until recently, third-party marketing cookies were the primary technology that advertisers, adtech companies and publishers used to enable different facets of advertising, including tracking consumer site visits and connecting activities from one domain to another. The digital marketing ecosystem is now changing significantly, as tech providers and regulators challenge third-party cookies and implement robust privacy standards.
We work with you to identify the impact of privacy regulations and cookie deprecation on your digital marketing performance. We provide you with a hands-on playbook for how to future-proof your data activation and measurement across digital platforms.
Until recently, third-party marketing cookies were the primary technology that advertisers, adtech companies and publishers used to enable different facets of advertising, including tracking consumer site visits and connecting activities from one domain to another. The digital marketing ecosystem is now changing significantly, as tech providers and regulators challenge third-party cookies and implement robust privacy standards. Users’ trust in digital is in decline, with 81% saying that they have become more concerned with how companies are using data. Yet, 63% of consumers still expect a high degree of personalization.
We work with you to identify the impact of privacy regulations and cookie deprecation on your digital marketing performance. A privacy assessment project is typically defined in three steps: workshop, assessment, and roadmap. We facilitate a workshop where we complete a full evaluation of your current privacy approach. We then analyze the outcomes of the workshop to set a current and future states of privacy that will act as point of departure and as end objective. Finally, based on the assessment, we recommend a set of specific initiatives that will be key to achieving the defined future privacy state. In the end, we provide you with a hands-on playbook for how to future-proof your data activation and measurement across digital platforms.
We employ our agile, iterative approach to provide you with a roadmap of actionable data, tech and operational initiatives to future-proof your marketing and media activation.
Advertisers and publishers are facing the challenge of a major shift in digital marketing capability, measurement and compliance. Privacy-based regulatory changes, combined with a deprecation in third-party cookies and a shift in consumer behaviors, threaten current digital techniques and performance. We help you understand your options and priorities surrounding data, tech platforms, analytics and insights, performance measurement and operating models.
We develop a financial impact analysis that bridges the gap between marketing and finance, providing you with a robust, "CFO-ready" set of analyses, pro forma metrics, forecasts and "what-if" scenarios to support marketing transformation investments.
Around 70% of marketing transformation projects fail. A key driver for this failure rate is a lack of quantified expectations and outcomes in a project. We help you create a common language of performance that is critical to securing marketing investment and communicating marketing contributions to your business.
Digital Transformation Put Simply
Digital transformation is often understood as buying more tech and building new capabilities. But it is actually more about privacy and the changing ecosystem. Why? Because the third-party cookies are going away and thus the capabilities we have today will deteriorate - meaning that we need to change the way we work with data.
You’ve done your Digital Maturity Assessment - so now what?
The Digital Maturity Assessment by BCG and Google can provide CMOs and Marketing Leads with valuable insights into their organization’s state of digital maturity, as well as a roadmap forward. By working with partners and taking steps to implement the outcomes of the assessment, organizations can stay ahead of the competition and succeed in an increasingly digital world.
Global consumer products leader transforms business model to digital-first
The ability to capture, interpret and quickly respond to changing consumer buying behaviours is essential in the consumer products industry. Learn how we helped one multi-billion-dollar global consumer products company respond to the disruptive influence of the pandemic, helping it transform its face-to-face business model into a digital-first one across seven major markets.
Global automotive brand learns to thrive in a cookieless world
Discover how we collaborated with The&Partnership agency and our client to understand the impact privacy and data changes would have on online paid marketing, helping them prepare for a cookieless future.
Global bank embraces digital transformation
Our client was leveraging legacy systems that were not integrated. As a result, they were missing out on vital opportunities to use data to maximize customer value. Learn how we helped them address this challenge and futureproof its global marketing with Adobe Target and Analytics.