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GroupM Consulting, active in the Italian digital transformation landscape since 2018, is now joining Acceleration, WPP’s center of excellence for data and technology consulting, and certified sales partner for Google Marketing Platform & Cloud technology. Acceleration Italy will be based in WPP Campuses in Milan and Rome.

Marco Brusa becomes Managing Director of Acceleration Italy and will lead a team of 60 people to transform clients’ data and tech capabilities. Marco joins from GroupM Consulting where he helped shape the practice into a leading consultancy for Web Analytics, Measurement and Technology services.

Today and tomorrow, Massimo Beduschi, (CEO of GroupM Italy), Giovanna Loi, (Chief Digital Officer GroupM Italy), and Grant Keller, (Global CEO of Acceleration) will announce our Italian market launch at two separate events in Milan and Rome, joined by clients, partners and media.

“GroupM Consulting has evolved into being a key player in the MarTech consulting space in Italy, where data and technology solutions are increasingly offering clients strategic growth opportunities. Acceleration Italy will enable our consulting teams to further evolve and strengthen our offer, leveraging a network that’s a world leader in this space. Our agencies’ clients will now be able to count on this expertise and tap into additional innovation opportunities.”

Massimo Beduschi
CEO of GroupM Italy

Acceleration currently operates in 12 markets including North America, the United Kingdom, Denmark, Norway, Sweden, Dubai, South Africa, Portugal and Spain. Further expansion is planned for EMEA and worldwide. Italy now joins our growing group of Acceleration markets.

“The Italian team is thrilled to join the Acceleration family! Benefitting from the global Acceleration network and cross-market competencies, our team will take advantage of the synergies to support clients from strategy through to execution of their digital transformation. During the past four years, we have been working with leading brands to tie their digital transformation strategy to business outcomes. We will continue to expand our portfolio to bring Advanced Analytics, Cloud Technology and Data Governance to the fore and deliver client success.”

Marco Brusa
MD Acceleration Italy
“Since joining GroupM, Acceleration has grown from strength to strength. With the expansion into Italy, we continue to build momentum, and add to our network the expertise of Giovanna, Marco and their talented team of consultants, helping more clients grow their capabilities through always-on-transformation. I warmly welcome the Italian team to the Acceleration family. I’ve no doubt that our combined capabilities will put us in the best position to continue delivering sustainable growth for our clients through data and technology consulting solutions.”

Grant Keller
CEO Acceleration

Acceleration Italy now complements GroupM and WPP’s offering by leveraging the power of Google’s technology and the management of other tools and platforms in the Martech ecosystem. At Acceleration, our agency clients can count on the best technology consulting services in Strategy and Transformation, Data Science and Automation, Measurement, Advanced Analytics and Marketing Technology Sales and Adoption. This market launch brings together the expertise and talent that marketers need to remain agile in a fiercely competitive, data and technology-powered era.