Acceleration@Wavemaker asnnounced that after a competitive pitch process, it has been awarded an in-house consultancy and digital activation brief by global consumer-focused self-care company Perrigo, adding to its existing media remit.

Acceleration will work with Wavemaker and the Perrigo marketing team to provide consultancy and support as it begins the process of in-housing its digital activation across 25+ markets in Europe.

Mira De Maeyer, Perrigo’s Vice President of Marketing and Digital, said:

“We’ve been extremely impressed with Wavemaker’s performance as our media agency and that continued throughout this pitch process with the addition of Acceleration expertise demonstrated its enhanced capabilities not just in digital activation across markets, but also in its work supporting clients through digital transformation and in-housing journeys.”

Anna Hickey, Global Client President at Wavemaker, added:

“We’ve enjoyed a fruitful and successful partnership with Perrigo since winning the media brief back in 2019. We are delighted to have won this project, which is recognition of the strength of our growing consultancy offering with Acceleration@Wavemaker, and our ability to help clients navigate the complexities of in-housing key digital practices.”