Al is becoming a multiplying force in business, empowering marketers to stay on top of consumer needs and trends, and jump on new insights to build campaigns faster with proven ROI and performance. This trend is converging ad tech with cloud technology, creating a unique opportunity.
Industry projections estimate that generative AI, a product of advanced computing and AI capabilities, will inject an astonishing $4.4 trillion annually into the global economy.
Among various sectors, marketing is anticipated to be the primary beneficiary of generative AI's value.
Where do we stand in this scenario?
Over the past five years, our extensive work on AI-enabled projects with Google Cloud positions us strategically. This sets the stage for us to pivot into consulting at the intersection of Google's ad tech and cloud technology, aiming to integrate the powerful AI capabilities of the cloud into our clients' marketing strategies.