
A PRIVACY GUIDE
HOW TO PREPARE FOR A PRIVACY-FOCUSED
FUTURE WITH GA4
In the Know Series
Are you and your brand prepared for a privacy-focused future?
Google Analytics 4 offers new opportunities for marketers, including enhanced privacy protection and first-party data collection. In this guide, we dive into GA4’s capabilities, applications and potential. We finish with practical tips on how to start your privacy journey.
Essential reading for:
- Advertisers & Brands
- Agency Account Teams
- Senior Marketing and Media leaders
- Data, Tech & Analytics Professionals
DISCOVER AND LEARN
Our guide covers:
- The evolving privacy landscape
- GA4 opportunities and benefits
- Resources and case studies
- Your path to GA4 migration
- Practical tips to prepare for tomorrow, starting today