In this new landscape, marketers searching for signals on user behavior are being forced to rethink how to leverage customer data in a privacy-safe way.
Meta’s Conversions API (CAPI) is among the powerful new tools helping fulfill those needs. It helps marketers safely use first-party data to understand directly how much their advertising contributes to conversions.
A DEEP DIVE ON THE IMPACT OF META’S CAPI
Our new white paper, produced in collaboration with Meta, explores this solution in-depth and demonstrates how marketers can use CAPI to share first-party data via a server-to-server connection, matching their data with Meta’s in secure and controlled ways.