TODAY ON THE 21ST JUNE WE LAUNCH OUR FIRST NEW MARKET IN PORTUGAL. BASED ON THE WPP CAMPUS IN LISBON, JOÃO CARDOSO, OUR NEW MD OF ACCELERATION PORTUGAL, WILL LEAD A TEAM OF DIGITAL AND TECHNOLOGY CONSULTANTS, ON A MISSION TO MODERNISE CAPABILITIES FOR OUR CLIENTS AND COMPLEMENT GROUPM SERVICES FOR AGENCIES AND CLIENTS.
Our launch event today brings together clients, partners and media to welcome and celebrate our Portuguese market opening. João Cardoso leads our new market as Managing Director. He joins us from GroupM where he spent over 10 years as Chief Products and Services Officer and Head of Digital.
“Today, Portugal is a center of innovation and global talent. Such diversity and global access to technology allows Acceleration Portugal to help clients embrace new opportunities to scale their businesses. At Acceleration, we focus on partnering with clients to grow their business through well-orchestrated digital experiences, Measurement and Data Activation to help them stay at the forefront of innovation. It is a privilege to be part of this journey and work with our clients to achieve this ambition.”
MD of Acceleration Portugal
Acceleration currently operates within 8 markets including: North America, The United Kingdom, Denmark, Norway, Sweden, Dubai, South Africa and Spain. Further expansion is planned for EMEA and worldwide. Portugal joins this growing group of markets.
“WPP’s scale now gives us the opportunity to work with some of the world’s most progressive brands to accelerate their media modernisation process and support their growth, which is not only a privilege but extremely exciting. Our long history with Google’s technology solutions allows our clients to gain the benefit of a partner with 20 years of experience as we work together to drive the value for our clients.”
The pace of marketing evolution is accelerating. Cutting-edge technology, innovation and change have become the “new normal” in an increasingly complex marketing landscape. The speed of change leaves no time to engage in lengthy transformational projects. Today, thriving businesses need agile tools and tested methodologies to constantly adapt to change as it happens. That’s where Acceleration comes in, with new solutions that counter classic transformation processes, and add deep expertise and advanced tools to improve customer marketing performance and enable better business results, in a constant optimization loop.
Acceleration Portugal now complements GroupM and WPP’s offering by leveraging the power of Google’s technology and the management of other tools and platforms in the Martech ecosystem, so that its agency clients can count on the best technology consulting services in Strategy and Transformation, Technology and Automation, Data and Analytics, as well as Technology Support and Adoption.