Back
Tech & Data Architecture

FUTURE PROOFING THE POWER OF FIRST PARTY DATA VIA GA4 PREDICTIVE REPORTING

A global interactive fitness brand tuned to us, to gain a better understanding of their customer behaviour using predictive metrics among prospective customers to drive sales and revenue.

OUR BOLD AMBITION

Our client’s marketing team needed to gain a better understanding of their customer and prospective customer lifecycles in the competitive exercise and fitness sector. All set against the backdrop of a period of rapid business expansion, seasonal changes, and continuous product launches – it was vital that they improved their customer insights to help inform better reporting, future campaigns and maximise ROI. There was a huge opportunity to leverage GA4 and predictive reporting to help harness the power of first party data.

OUR SOLUTION

We partnered with the client to implement GA4 and its powerful integrated AI and ML capabilities, providing vital insights about probable purchases and churn activity.  Working in close collaboration with the client’s Marketing team we provided a quick and seamless implementation with zero downtime with a solution that included:

  • Fallout, to optimize engagement and lift conversions
  • Full funnel conversion reports, on customer engagement with the brand and their likelihood to convert
  • Engaged view conversion, of marketing impact and potential churn

OUR RESULTS

Our client can now identify audiences using powerful predictive capabilities that can be applied as follows:

Download our guide
Success! Thank you!
Oops! Something went wrong while submitting the form.
* Acceleration takes Privacy and the handling of your personal data seriously, to understand more about our how we mange personal data please read our privacy policy. To unsubscribe and opt out of receiving emails from us please contact commuications@acceleration.biz.