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Acceleration on Air: Preparing for 3P Cookie Deprecation in CM360 + DV360

Insight
North America
Apr 23, 2024

Acceleration

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How to Maximize Performance in the Future ​of Measurement & Ad Serving

In the first episode of Acceleration on Air, Ryan Grady, Senior Media Engineer, shares how to get ready for 3P cookie deprecation (3PCD) in CM360 and DV360. Watch the video for:

  • Important background on 3PCD
  • Anticipated impact to CM360 & DV360
  • How to prepare for 3PCD in CM360 & DV360
  • Actionable checklists to help you maximize performance in the future of measurement & ad serving

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More resources

Explore more Acceleration resources to help you get ready for 3PCD and maximize performance in GMP in 2024 and beyond:

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