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Acceleration on Air: Preparing for 3P Cookie Deprecation in CM360 + DV360
Insight
North America
Apr 23, 2024
Acceleration
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Client
Technology
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How to Maximize Performance in the Future of Measurement & Ad Serving
In the first episode of Acceleration on Air, Ryan Grady, Senior Media Engineer, shares how to get ready for 3P cookie deprecation (3PCD) in CM360 and DV360. Watch the video for:
- Important background on 3PCD
- Anticipated impact to CM360 & DV360
- How to prepare for 3PCD in CM360 & DV360
- Actionable checklists to help you maximize performance in the future of measurement & ad serving
More resources
Explore more Acceleration resources to help you get ready for 3PCD and maximize performance in GMP in 2024 and beyond:
- Run, Don’t Walk: Prioritize Enhanced Conversions to Futureproof Conversion Measurement & Drive Long-Term Performance
- In The Know Series: How to Prepare for a Privacy-Focused Future with GA4
- Google Analytics 4: Post-Migration Checklist
- 3P Cookie Deprecation & CM360: Strengthen Your Data & Drive Performance
- Maximizing Marketing Performance with a Connected 1PD Strategy in GMP
- Making Digital Maturity a Reality with GMP & GCP