As Google’s sunset of Universal Analytics draws closer, many brands and advertisers are migrating to Google Analytics 4. If you haven’t started to plan your own implementation, now is the time to start. If you’ve completed your migration, you might already be enjoying some of the platform’s benefits, including important privacy advances, faster reporting, predictive insights, and more.
Migration is a key step in gaining access to GA4’s new features and opportunities, but migration alone does not unlock GA4’s full potential.
To maximize the platform’s impact on your privacy initiatives, media performance, and business outcomes, marketers must also prioritize:
Effective first-party data collection & activation
Sophisticated measurement frameworks
Strategic configuration based on business goals
Advanced platform integrations
Whether you’ve already migrated or are planning to migrate, our GA4 checklist can help make sure you have your bases covered and are positioned to maximize the platform’s value and impact.
CONFIGURED GA4 BEYOND THE GOOGLE SETUP ASSISTANT?
The Google Setup Assistant is a helpful tool in getting started with your GA4 migration. It copies over basic information from UA, but you must go beyond the Setup Assistant to take advantage of the new GA4 data foundation including custom events and event parameters.
IMPLEMENTED CUSTOM EVENTS?
Custom events allow you to measure user interactions on your site that are the most meaningful to your business.
CREATED AN AUDIENCE STRATEGY ROOTED IN 1PD?
A 1PD audience strategy creates durable connections to your customer base and creates the most relevant audiences for media activation.
CREATED A 1ST PARTY CUSTOMER ID?
A 1st party customer ID ensures a brand owned customer identity creates GA4 data alignment with your CRM.
IMPLEMENTED A DATA LAYER?
This increases consistency and efficiency around data collection and triggered events. It removes strain on site performance and development resources.
INTEGRATED GA4 WITH GOOGLE MARKETING PLATFORM (GMP)?
Uniting GA4 and GMP allows you to seamlessly deliver audiences to GMP for more effective media activation and stronger reporting.
INTEGRATED BIGQUERY & GA4?
This enables you to easily query large data sets to power a more data rich GA4 experience that drives predictive insights and advanced analytics.
SET UP A TAG MANAGER?
Tag Managers like Google Tag Manager and Tealium offer enterprise governance of a tag ecosystem, supporting your data quality and ability to scale.