Acceleration welcomes new Country Lead in Sweden

Stockholm, October 2, 2023

‍Acceleration welcomes Mats Holmberg as the new Country Lead for Acceleration in Sweden. Mats joins us after his recent role at Spotify as Associate Director of Premium Consumer Insights, bringing with him extensive experience from his previous positions, including his time at Nepa. Acceleration has achieved remarkable growth of 30% in the past year, and Mats' addition marks our commitment to further expansion in the Swedish market.

The ideal match for Acceleration

Acceleration was relaunched by GroupM in2021 with the goal of solidifying its position as the world's leading provider of Google Marketing & Cloud Platform services. Although the external landscape has evolved significantly since then, our 30% growth over the past year underscores the tremendous potential still awaiting us in the Swedish market, the largest in the Nordics. The recruitment of Mats Holmberg underscores our determination to continue our growth in the region.

Martin Krona, CEO of GroupM Sweden, shared his thoughts on Mats' arrival, indicating his positive outlook for the future.

"Mats has a remarkable ability to convey complex ideas in a simple manner, a quality that is not only important in the current environment but will become increasingly crucial as the world grows more intricate. I have longed to collaborate with Mats and welcome him to our group, as he has frequently outperformed me in winning contracts when we competed for the same business."

A pivotal role in expansion

With his background bridging the gap between complex data and customer-centric communication, Mats brings a unique skill set to Acceleration. As a global company with a vibrant startup culture,Mats finds himself in a familiar setting, having worked with previous clients, including Spotify and Nepa. Mats, alongside Acceleration Nordic, will play a pivotal role in driving the expansion of our Nordic operations, with theSwedish market taking the lead.

Mats Holmberg, now Country Lead in Sweden, shared his perspective on the opportunities ahead:

"I see significant potential to continue our growth journey and deliver even greater value to our current andfuture clients. This will be achieved by harnessing the exceptional talentwithin our team, our robust services and products (some of which have beenawarded, such as Paradigm), and the growing demand for streamlining mediainvestments through technological solutions. Moreover, I see a significantopportunity to address the challenges surrounding first-party data and privacy,which have become increasingly relevant due to recent legislative changes. Manyin the industry are grappling with these issues, and I believe that we have theexpertise and capability to assist our clients in navigating this newlandscape, addressing data governance challenges, and implementing necessaryinfrastructural changes. The synergy of these elements is the 'secret sauce' for our future growth."

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**About Acceleration**

Part of WPP, and operated globally by leading media company GroupM, Acceleration provides data and technology solutions that connect media investments to business results. AccelerationNordic employs 80 people across the Nordics along with more than 1,300 GroupM employees with an annual turnover of USD 1.1 billion.

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Read also: article by Dagens Media